“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands.
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Ranked: The Best Brand Activations That Defined Coachella 2026
Here's my official ranking of the best Coachella 2026 brand activations that continue to up the game!
Performance Needs Personality: Why Creative Customisation Drives Real Results
This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes....
OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched
OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.
“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction....
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
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Tech Digest: Pinterest Ban Diet Ads, Instagram’s New Video Angle, and Three Minute TikToks
Pinterest bans ads that promote weight loss The team at Pinterest noticed how many people are facing issues with body image, especially as we emerge from the pandemic and head towards a summer of socialising with friends we may not have seen in a while. Pinterest wants the platform to...
Influencing the Recovery of the Tourism Industry
It’s no secret that the travel and tourism industries were hit hard by the pandemic. The travel ban shut borders and grounded flights. Hotels were forced to close and bustling tourist hubs fell silent. In the first half of 2020, international tourism was down by 65%. Even travel influencers...
It’s Time to Vote: Meet the Candidates for the Influencer Marketing Awards Rising Star Award
The virtual Influencer Marketing Awards ceremony is just a couple of weeks away, taking place on July 22, which means it is time to open the voting for the industry choice Rising Star award. This prestigious award aims to highlight an individual who is building the path that the future...
Christiano Ronaldo, Coca-Cola, and the Importance of Influence
“Agua, no Coca-Cola,” the Portugal player preached, lifting his own water bottle in the air. But this was not just a plea for fans to consider healthier dietary habits. It was a not-so-subtle acknowledgement of Ronaldo’s marketing power, and it left UEFA scrambling to prevent players from harnessing this...
How do Affiliates Fit into Influencer Marketing?
To put it simply, an affiliate is a person or company that advertises a product or service on the behalf of a brand. An affiliate can be a publication for example Buzzfeed, the Guardian, and the like – they would advertise a product or service in an article, for example, and...
TikTok Scores with UEFA Euro Sponsorship
TikTok announced in February that the app would be an official global sponsor of the UEFA EURO 2020 (taking place in 2021 due to Covid delaying the tournament). This is the first time a digital entertainment platform has partnered with the UEFA EURO, yet TikTok presents as the ideal platform...
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