A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
The Home of Affiliate, Performance & Creator Economy News
Get started with our best stories
Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
The latest posts only for subscribers
TikTok Will Allow Influencer Marketing Agencies to Access First-Party Data
The process for influencer marketing agencies working with influencers on TikTok is becoming more seamless thanks to the rollout of the TikTok Creator Marketplace API. Marketing companies will be able to integrate more directly with TikTok’s in-house influencer marketing platform.
The Thriving TikTok Communities You Don’t Know About But NEED to Know About if You Care About Youth Culture
We are seeing highly active fan communities popping up all over the world, for a plethora of unique interests and hobbies. Brands looking to connect with young audiences on this platform will do well to realise that digging a little deeper and learning about these thriving, perhaps more “unconventional” TikTok...
The First Influencer Marketing Headquarters Built in Metaverse by Post For Rent
A Post For Rent co-created NFT marketplace for influencers and creators will launch in October with a creator art gallery planned to take place in Decentraland. The future has arrived, and it’s called the Metaverse. The big players such as Microsoft, Facebook, and many more have already rolled up...
WTF Series: WTF is a Bot?
In influencer marketing, fraud has become an increasingly sophisticated challenge – 68% of marketers reported experiencing influencer fraud in 2020, and we know this number is on the rise. Why? As influencer marketing has seen exponential growth over the last several years – set to grow to $13.8 billion this year...
Instagram Launches First UK Small Business Mentorship Programme
The programme will empower and equip small business owners with practical tools and social commerce opportunities available on Instagram, inspiring them to boost their businesses online. Throughout the pandemic, particularly over the past year, Instagram has launched a host of functionalities to support businesses globally, helping them connect with their...
Who You Should be Following on Business-Tok
It was recently reported that TikTok has overtaken Facebook as the most downloaded apps worldwide over the past year. The app has become a tool for many people that may have not been naturally paired with the active social media platform – those who are sharing business education. Promoting small businesses...
Recommended
