The programme will empower and equip small business owners with practical tools and social commerce opportunities available on Instagram, inspiring them to boost their businesses online.

Throughout the pandemic, particularly over the past year, Instagram has launched a host of functionalities to support businesses globally, helping them connect with their customers during a turbulent time. For example, Instagram now offers insights into short-form video content creation through Reels, and continually innovating its Shopping tools such as Checkout for businesses to reach new audiences.

Who can get involved?

Any small business in the UK can enter to be a part of the mentorship programme through a simple application process. The mentorship programme will then be offered to five UK small businesses.

Over the course of three months, the chosen businesses will benefit from expert best practices and practical advice, allowing them to reach their full potential. They will also be provided with the following opportunities:

  • A content workshop afternoon with one of the UK’s top Instagram creators, covering creative tips and tricks, and developing a three-month Instagram content plan.
  • An hour-long virtual coaching session with a business mentor.
  • Three monthly hour-long sessions with an Instagram product expert, to discuss how to best use Instagram for Business.
  • £1,000 worth of ad credits donated by Instagram – to support growth ambitions.

Instagram’s Brand Development Lead, Gord Ray, said: “The past 18 months have been tough for small businesses and this mentorship programme is about supporting and helping business owners hone their creative and commercial skills in the digital space.

“This is a real opportunity for those looking to learn more about social commerce, creator content strategy and Instagram advertising. Small businesses have an unprecedented opportunity to re-shape the way people engage with, and buy from their brands – we want to make sure they seize it.”

The deadline for entrants to apply to be a part of the mentorship programme is 19th September, and the mentorship programme itself will commence in October 2021 and run until December 2021. So stay tuned to find out how the chosen small businesses grow and succeed with the help of Instagram and Small Business Britain.

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