A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
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Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
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Whalar on DEI, Human Connection, and Trust in the Creator Space
The Influencer Marketing Show London will welcome Whalar as sponsors of its first-ever stand-alone show at Old Billingsgate, London, on 21st October. Whalar is passionate about creativity and innovation within the creator space – from award-winning strategic client work to ground-breaking neurological studies, and the launch of its creator houses including...
TikTok Releases New Resources to Educate Young People on Advertising and Online Safety
As part of a long-term collaboration, Media Smart - a non-profit organisation that educates young people about online advertising - and TikTok have produced a collection of new resources to help 13-17-year-olds understand how advertising works on the platform, as well as the best ways to keep safe. As TikTok...
ISBA Launches Code of Conduct for Influencer Marketing: But what does it mean?
Last month, the Incorporated Society of British Advertisers (ISBA) launched its Code of Conduct for influencer marketing. The ISBA aims to create an advertising environment that is transparent, responsible, and accountable in order to gain public trust. The influencer marketing code itself has been introduced to raise standards and to...
What’s Got Us Talking In September?
CreatorIQ acquires Tribe Dynamics Influencer marketing platform CreatorIQ, which has a client roster including the likes of Disney and Unilever, has acquired Tribe Dynamics, an influencer analytics platform that has become the industry standard for brands such as Gucci, Fashion Nova, and Estée Lauder in a deal expected to close...
Introducing the World’s First Food-Based TikTok House
James Brooks, CEO of Team Brooks, and plant-based food brand, Squeaky Bean have partnered up to launch the world’s first food-based TikTok house, based in the UK. He convinced plant-based food brand Squeaky Bean to ditch paid advertising in favour of the bold £250,000 project “to create the...
Attending An In-Person Conference? Here’s Everything You Need to Know
Attending #IMSLDN21 at Old Billingsgate on 21st October is the perfect opportunity to rekindle and embark on new relationships with peers within the influencer marketing industry. The show will feature a best-in-class agenda of sessions for you to digest, as well as many opportunities to mingle and network over a...
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