As part of a long-term collaboration, Media Smart - a non-profit organisation that educates young people about online advertising - and TikTok have produced a collection of new resources to help 13-17-year-olds understand how advertising works on the platform, as well as the best ways to keep safe.

As TikTok continues to grow as a platform for business, not just for entertainment, the resources have been designed for teachers to use in schools to equip young people with the knowledge to identify advertising content from brands on the platform and to better spot when they are consuming marketing messages.

Research conducted by Livity for Media Smart* revealed that there is a growing demand from both young people and their parents for easily accessible advice and support on understanding the commercial side of digital platforms, as well as online safety.

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