A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
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Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
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A Day in the Life: Dr. Rick Henrikson, CEO & Founder of Ongo
Rick Henrikson is the CEO of Ongo, a company building a no-code platform that helps creators easily launch and grow their own businesses, starting with branded mobile apps for health and wellness experts. Rick started Ongo a few years ago after recognising a need for more science in the consumer wel
IMS 2021 Roundup: Highlights from the Whalar and LTK Stages, and the Importance of In-Person Networking
For the first time ever, the Influencer Marketing Show flagship event hosted its own dedicated day event at Old Billingsgate, London. Previously, the Influencer Marketing Show London has intertwined with PI LIVE London, but as the influencer sphere continues to grow and mature, the IMS team decided the show deserved...
The Pros and Cons of Instagram’s Link Stickers
Just like the social media platform’s poll, question, location, and music stickers, the new feature is interactive – tapping the link sticker redirects viewers to an external e-commerce site, blog, or product page. This will now be the only way in which users can add external links to their Instagram...
Brand Purpose and Influencers: How to Tap into Trusted Voices to Tell Your Brand’s Story
There’s never been a more complex time to be a marketer, with significant cultural and political upheaval and the purchase journey taking new twists and turns both online and offline. Amidst this growing complexity, consumers are demanding more from the companies they do business with and influencers are becoming...
High-Impact Ways to Boost Your SEO via Influencer Marketing
On the other hand, a great marketing strategy is to reach the highest number of people who are likely to engage and become your clients. This is where influencer marketing comes in handy. Add expertise to your brand Collaborating with an expert in your niche will help you sell your...
Representing Black Talent in the Influencer Industry
The representation of BIPOC in the media is progressing. Channel 4 recently launched its Black to Front Project as a part of its ongoing commitment to improving Black representation on-screen and more widely in the TV industry, the BBC have also followed suit sharing collections of shows covering Black history,...
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