A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
The Home of Affiliate, Performance & Creator Economy News
Get started with our best stories
Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
The latest posts only for subscribers
Five Top Tips to Elevate Your Social Channel to Become a Micro-Influencer
A micro-influencer is classified as having between 10,000-50,000 followers. However, a micro-influencer status reflects more than a 10,000+ following. Brands seek influencers with an authentic and credible follower base, who are actively engaged with your content. Positive follower growth, high engagement, and quality content are key to...
Case Study: Gifta on the Power of Influencer Gifting
In this case study Tom Higgins, co-founder at specialist influencer gifting agency, and Influencer Marketing Show London sponsor, Gifta, draws on his experience working with long-term partner Gosh! Food to provide tips for running a successful campaign. Gifta and Gosh! Food has run multiple campaigns this year with 320 micro-influencers...
Exploring the Influencer Fast Fashion Edit: Are Influencers the Future of Creative Directors?
While some social media platforms take time to gain momentum, Instagram successfully tapped into people’s desire to share photos from the get-go. Within two years of its 2010 launch, Facebook had parted with $1 billion in cash and stocks to secure its purchase. And it didn’t just rival...
Network with the Experts at #IMSLDN21
With eight days to go until #IMSLDN21 kicks off at Old Billingsgate, it’s time to ensure you’re aware of all of the networking available that will be open for you to mingle and chat with new and old connections. Here we let you know where and when to...
A Day in the Life: Brittani Kagan, Head of Talent Partnerships, Portal A
Brittani Kagan made her entrance into the influencer space when she started in the mailroom at APA Talent agency in 2011. To begin with, Brittani had little conception of the digital world other than seeing a couple friends getting jobs as talent managers at multi channel networks, but now, she is t
Top 3 Influencer Marketing Campaigns by E-Learning Companies
In this article, we will browse through the three most popular ways to promote e-learning services: using the industry influencers, integration to the video content, and mentioning in comments. 1. Online reviews by the industry influencers This way looks quite obvious: find a person who is sufficiently respected in the...
Recommended
