A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
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Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
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Download the Official Influencer Marketing Show App Now!
The brand new and improved #IMSLDN21 app is now available for attendees to download. Whether you’re visiting the show in person at Old Billingsgate or tuning in virtually from across the globe, there are many opportunities to network, explore, and connect via the app. Connect and network with peers...
Influencers Team Up to Boost Representation of Indigenous People in Media
With conversations of diversity, inclusion and representation ever prominent online, advertising companies are working on tools to be more representative with the creator tools they are offering. Some are even utilising influencer marketing to push their latest incentives.
How Can Influencers Promote Mental Health Awareness All Year Round?
Many take to social media to voice their thoughts and feelings, namely influencers with large and engaged followings. However, is isolating conversations about mental health to happen just on World Mental Health Day potentially performative? Sravya Attaluri is a graphic designer and social influencer who creates art and sheds light...
Why the Subscription Economy is Here to Stay
So why the sudden boom over the past decade? Consumers are eager to own less physical things, and they also value long-term relationships with companies. Today’s consumers want to pay for exactly what they use while taking advantage of the cost-saving perks and variety that come along with a...
Influencer Marketing Issues? It’s Time to Ask the Experts
We’re now in the first week of October, meaning that #IMSLDN21 is now less than three weeks away. With the agenda of insightful sessions shaping up, it’s time to get your input for the brand new session – The Forum – which will allow you to ask your burning questions...
What if Instagram, Facebook, and WhatsApp Disappeared Forever?
Yesterday, the Facebook group suffered its worst outage since 2008, meaning Facebook itself, Instagram, and WhatsApp were off line for more than six hours.
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