A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
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Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
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Why are Luxury Brands Getting Left Behind on TikTok?
There are so many brands killing it on TikTok, creating exciting, engaging, and recognisable content that in turn boosts their sales. This approach may be the key for fast fashion brands and high street beauty retailers to become a hit amongst young consumers, but for big names in luxury fashion,...
Grow Your Influence in New York as IMS Launches Brand New Show
For the first time ever, Talking Influence will host the Influencer Marketing Show New York on April 27th 2022 at New World Stages. The boutique conference is aimed at producing unique content tailored exclusively to brands, to ensure that they walk away with actionable insight which will enable them to...
Why Ignoring Meta's Shops Could Destroy Your Brand
The world of social media advertising was shaken up in May this year, when Apple released the iOS 14.5 system update, directly impacting the Facebook group, now Meta’s, ability to gather and use data outside of their app, leading to less visibility on ad performance for advertisers on...
How to Use Influencer Marketing for Musical Success TikTok
Over the past year, in particular, TikTok has completely transformed the music industry with 80% of users on the platform saying that they discover new music through the app, which has now surpassed one billion users. It’s time to explore the key to viral success. Challenge With almost every...
WTF Series: WTF is Metafluence?
What is the Metaverse? Firstly, for those who have managed to avoid the Metaverse conversations taking place all over social media, and in real life, it’s important to understand what it is, and what it means. The Metaverse blurs the lines between online and offline. On USA Today’s...
The Transformation of Influencer Marketing As We Know It
Looking ahead there are some definitive trends to keep an eye on – from the changing dynamics of the brand/influencer relationship to the broadening of what influencers can (and want to) do, to the role of agencies in all of this. Here are three things to keep in mind as...
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