The world of social media advertising was shaken up in May this year, when Apple released the iOS 14.5 system update, directly impacting the Facebook group, now Meta’s, ability to gather and use data outside of their app, leading to less visibility on ad performance for advertisers on the platform.

As a result, advertisers are watching Meta closely to understand how they are going to develop and strengthen their offering across their platforms and work around the restrictions imposed by Apple to continue to be an attractive marketplace.

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