A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
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Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
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Directory Q&A: Sway Group
Talking Influence chatted with Danielle Wiley, CEO, and Founder of directory listed agency, Sway Group, to find out more about what they offer and how you can get involved. Thank you for taking the time to work with us on this Q&A. First of all, please can you...
What Does the Future Look Like for Short-Form Video Content?
TikTok, currently the leading destination for short-form mobile video, has made numerous substantial updates to the app this past year. One of the more notable changes made was the introduction of three-minute videos, which has raised a lot of eyebrows. Some users are excited for the opportunity to create, share...
Utilising Instagram’s Tools: Should Influencers be Subtitling as Standard?
I’ll hazard a guess that you’ve used the subtitle button on Netflix perhaps more times than you’d care to acknowledge. Whether you are deaf or hard of hearing, perhaps the oven fan is a little loud, you could be ESL, it could be late at night, or...
The Year of the Blogger: Instagram Influencers in the UK Increased Their Affiliate Revenue by 5x in 2021
Creators have many innovations to enjoy in social networks, for example, the announcement of launching prepaid subscriptions in the near future. Moreover, the growth of sales and earnings from affiliate marketing brings even more pleasure. According to Admitad Affiliate, in 2021, the number of sales through Instagram in the UK...
Why You Don’t Need to Just be an E-Commerce Brand to Work with Influencers
It’s time to change the narrative around influencer marketing and demonstrate how it’s not only a tactic for e-commerce and retail brands but a huge opportunity for those in cause-led, education, public communications and beyond.
Directory Q&A: The Outloud Group
Talking Influence chatted with David Hoos, B2B Performance Marketing Manager at directory listed agency, The Outloud Group to find out more about what they offer and how you can get involved. Thank you for taking the time to work with us on this Q&A. First of all, please...
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