Influencer Marketing

Why You Don’t Need to Just be an E-Commerce Brand to Work with Influencers

It’s time to change the narrative around influencer marketing and demonstrate how it’s not only a tactic for e-commerce and retail brands but a huge opportunity for those in cause-led, education, public communications and beyond.

Guest Writer December 10, 2021 — 3 minutes read

There’s plenty of insight, information, and case studies on how creator collaborations can boost the sales and awareness of retail brands – particularly in the fashion and beauty sphere. The truth, however, is that influencers can be used in any category, any brand, any audience, and any objective. Working with a creator builds on what we know audiences respond to when it comes to advertising – authenticity.

Creators can absolutely support you to amplify messaging for perception change or bang the drum for behaviour change in light of say, a pandemic. It might just need to be a long, sustained approach with the right talent to drive that message home.