There’s plenty of insight, information, and case studies on how creator collaborations can boost the sales and awareness of retail brands – particularly in the fashion and beauty sphere. The truth, however, is that influencers can be used in any category, any brand, any audience, and any objective. Working with a creator builds on what we know audiences respond to when it comes to advertising – authenticity.

Creators can absolutely support you to amplify messaging for perception change or bang the drum for behaviour change in light of say, a pandemic. It might just need to be a long, sustained approach with the right talent to drive that message home.

Hello Partner! Want to read more?

Register for free to become a member and enjoy reading the rest of this article.

Sign up now Already have an account? Sign in