A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
The Home of Affiliate, Performance & Creator Economy News
Get started with our best stories
Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
The latest posts only for subscribers
Social Commerce Predictions Every Marketer Should Watch for 2022
In a recent analysis comparing the 2019 and 2020 holiday seasons, Traackr found that influencer posts mentioning shopping calls-to-action increased by 21%; affiliate codes increased by 32%; live shopping increased by 117%; and “swipe to shop” increased by 2,444%. There are a plethora of market indicators that suggest that...
What Can We Expect from Creator-Owned Brands in 2022?
Kicking off what could be set to be a huge year for creator founded brands, two of the biggest YouTube stars of the moment, KSI and Logan Paul, announced they have teamed together to release a brand new sports drink. The release saw the product sell out in just four hours.
CEO of Partnerize, Matt Gilbert, on the Future of Partnership Marketing
Partner marketing is taking over, it is becoming apparent that we are no longer working in a siloed world.
A Day in the Life: Vik Khagram, Senior Account Director of Influencer Relations, Ketchum
Vik Khagram has been working in the influencer sphere for eight years now and has seen the industry take shape, reshape, and evolve in many ways.
Why More Influencers Are Turning to Mentoring and How to Approach Them
With the rise of social media and no clear indication of it slowing down, there’s no surprise that influencers are taking over the world and having a more significant impact on our day-to-day lives. Now, contrary to belief, this isn’t always a bad thing. We have a lot...
TikTok Name CreatorIQ as Official Marketing Partner
Today, it has been announced that TikTok has named CreatorIQ as an official TikTok Marketing Partner – becoming TikTok’s first SaaS-only influencer marketing platform partner. The integration will give CreatorIQ customers access to key TikTok creator and content metrics that are available in the TikTok Creator Marketplace through the CreatorIQ...
Recommended
