With eight years of influencer marketing experience under his belt, three months ago Vik began his current role at Ketchum working on the social and influence team as a Senior Account Director across a host of global brands.

In Vik’s new role, he works to ensure that there is a solid synergy between brand messaging and influencer content, which is the key to strong influencer marketing. Relationship building with influencers and their agents is imperative to the success of Vik’s role.

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