Kicking off what could be set to be a huge year for creator founded brands, two of the biggest YouTube stars of the moment, KSI and Logan Paul, announced they have teamed together to release a brand new sports drink. The release saw the product sell out in just four hours.
Until now, KSI and Logan Paul have been seen as rivals after competing against one another in two boxing matches. But with a huge audience invested in the pair's rivalry, and waiting on tenterhooks for any new developments, KSI and Logan Paul noticed the business opportunity that this presented.
Put an influencer's name on a product, and if anything, you’re guaranteed to provoke interest and discussion.
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At PI LIVE, Partnerize’s Maura Smith delved into machine-mediated commerce and the platform’s industry-first integration with Profound.
