A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
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Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
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Sales from TikTok Tripled in 2021: Learn How to Earn on the Trending Platform
It comes as no surprise that such a fast-growing social platform brings many marketing opportunities – according to IT company Admitad, in 2021 the number of sales driven by TikTokers in Europe has tripled. But let’s get to the main point; how can this trendy social network help you earn...
Case Study: How Surfshark and Digital Voices Have Developed a Successful Influencer Marketing Strategy Together
In this exclusive case study Talking Influence chatted with Jenny Quigley-Jones, CEO and Founder of Digital Voices, and Giedrius Petraitis, Head of Influencer Marketing at Surfshark, about how the agency and the brand came together to shape a best in class influencer marketing strategy to drive resu
Instagram Guidelines and Rules for 2022
For those who may need a refresher as we dive into the new year, here is everything you need to know in regards to Instagram’s current guidelines, rules, and tips for promotional content.
CEO of CJ, Mayuresh Kshetramade, on the Evolution of the Performance Marketing Channel
We’re facing big changes within the performance and affiliate marketing channels, and CJ is a huge name in the space that is working hard to evolve the channel further.
LinkedIn’s Unique Value as a B2B Marketing Platform
LinkedIn’s own Marketing Solutions B2B Playbook page captures the fundamental dynamic endowing the platform with so much of its value for content creators to leverage. As LinkedIn themselves put it, their platform is the perfect place to “do business where business is done”. However, many other social media platforms...
Instagram to Test Creator Subscriptions in the US
Meta-owned Instagram believes that content creators on the platform have such a large impact on their audience every day by sharing their talents, interests, and cultures – and this impact is certainly worthy of earning a regular income. Previous monetisation tools have included a creator fund, and the launch of Instagram’...
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