Instagram is expected to reach 1.2 billion users by 2023. It has enormous potential for entrepreneurs to increase their product listings, and marketing professionals across the world are aware of the opportunities. 78% of marketers across the world are using Instagram, ranking it the second most valuable platform in the world after Facebook. Moreover, 64% of marketers plan to increase their activities on Instagram in 2022.

Instagram's potential lies in user behavior rather than a large number of active users. It likes to interact with brands. With Instagram being a part of the Meta network, feeds are often combined with other placements on the web, so to maximise the ROI of your campaign, you may want to consider using Meta's auto-placement option. You can then use the Instagram campaign report to see if it's a good place to show your ad.

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