A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
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Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
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WTF Is Web 3 and What Does It Mean for Performance Marketing?
Talks and speculations about Web 3 or Web 3.0 are raging. Web 3.0 is a new concept of the internet, which will be based on decentralisation, and less control and censorship over the webspace. That’s why some call Web 3.0 the revolution of the internet and...
The Social Media Movements Celebrating Black and LGBTQIA+ Voices
For the switched-on consumer, sharing a rainbow flag or posting a black square on Instagram to show that your company supports minority communities is not enough, and recognition and support of these underrepresented communities is something that should be ingrained in your core principles. With the conscious consumer regularly turning...
What’s Next for Pinterest – and What Does it Mean for Influencers?
Coinciding with the pandemic-driven spike in interest, Pinterest has branched out into short-form video. Pinterest recently launched Idea Pins, which resemble the ‘Stories’ feature that users are familiar with from other platforms, as a fresh way for creators to share video content. Unlike competitors such as Instagram, where Stories expire...
A Practical Guide on Activating Influencer Marketing Strategy in the Metaverse
A year ago, if you asked someone walking down the street if they’d heard about the metaverse, they’d have probably told you no. Google’s search trends show a pretty low level of interest in the metaverse throughout the whole of 2021, until a large and very obvious...
BRITs YouTube Coverage Made the Event More Accessible
With a swanky red carpet and A-list guests, it would be any music lover’s dream to attend the BRITs. This year, as social media took a front seat, influencer and social media content meant that those watching from home were able to tune in to exclusive performances, behind-the-scenes, and...
How Social Commerce Became the New Entertainment
First, we had mail-order catalogues, then came teleshopping, finally, we achieved full-scale online shops and the evolution of commerce seemed complete – we had achieved peak retail convenience. Not so. With the entry of social commerce into popular consciousness, retailers were able to bring their products to the places shoppers were...
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