Sprout Social Report Reveals Best Time to Post on Social Media in the UK in 2026
New data from Sprout Social, based on more than 230 million UK-specific engagements, reveals the best posting times.
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diVine: Vine Has Returned After Nine Years, but Why Is Nobody Talking About It?
The relaunch of Vine, diVine, comes nearly a decade after Twitter shut the platform down in 2017.
Affiliate Remains Buoyant Amid Tough Economic Conditions, APMA Finds
In 2025, the industry saw 7.3% growth year-on-year, with travel, telecom and finance emerging as growth engines.
Partner Mode, Activated - Building an Affiliate Program From Scratch
Three brands, three inflection points: a B2B brand, a B2C brand, and a program hitting the big red relaunch button. In this session, they talk through how they sold affiliate in-house and the challenges attached, not to mention how they have worked to build relationships across the ecosystem, one partner...
Another Affiliate Shakeup: Is the Time of the CUG Upon Us?
Closed User Groups are on the rise. We spoke to Olivia Davson, Ben Helyar, and Stephen King to hear what’s driving this.
How Do You Turn Creator Commerce into a Performance Channel?
With the influencer channel exploding, PI LIVE Europe’s Influencer & Commerce Summit will equip professionals with the strategies they need to activate performance-led influencing.
USPAs 2026 Shortlist Unveiled
We’ve got what you’ve been waiting for — the USPA shortlist is out now.
Omnicom’s Creo Unveils Agentic AI Tool for Brand-Influencer Content Compliance
Omnicom Media Group is doubling down on AI-driven influencer marketing, as its specialist unit Creo launches a new agentic AI tool designed to automatically refine creator content to meet brand standards before it goes live. First reported by Adweek, the solution marks a significant step forward in automating one of...
Exclusive: Rakuten and impact.com Form Strategic Alliance to Scale Connected Performance Ecosystem
We spoke with Amit Patel, CEO of Rakuten International and impact.com’s CEO, David Yovanno, to learn more about what the alliance will entail and what this means for the industry.
“As a Channel, We Are Incredibly Resilient”: Kirsten Black Talks Shifts, Shocks and Untapped Potential
EssenceMediacom’s Affiliate Director shared that in the face of industry challenges, she’s hopeful that affiliate’s resilience will carry it through.
Ranking The Devil Wears Prada 2’s Brand Collabs: Who is Runway's It Girl?
Meryl Streep isn’t the only iconic thing to be returning to The Devil Wears Prada 2: let’s talk about brand collabs.
Nike Debuts London Marathon Campaign Following Boston Ad Backlash
Nike debuted a successful London Marathon campaign after the Boston Marathon controversy.
Human Connection Sets the Tone for Everything, Says Maira Genovese
According to the MG Empower CEO, in an increasingly tech-driven industry, it’s important to maintain balance.
One Year Ago, Unilever CEO Swore to Hire ‘20x More Influencers.’ Did It Deliver on That Promise?
One year ago, Unilever’s CEO Fernando Fernandez announced that he would be hiring “20 times the amount of influencers” in a new marketing strategy.
Visa Launches New UK Creator Debit Card in Partnership with TikTok
Visa has just partnered with TikTok to launch a UK-first product designed to tackle one of the sector’s most persistent problems: cash flow.
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Google and Shopify Unite to Power AI-Driven Shopping
Google and Shopify have unveiled the Universal Commerce Protocol (UCP), an open standard enabling AI agents to complete purchases on behalf of customers across platforms, including Google Search and Gemini.
How To Delight Your CMO: Skimlinks, Transparency, and Showing The Customer Journey
Having an affiliate programme isn't enough to consistently keep growing your company and career. The most forward-thinking affiliate managers focus on building the capability to track the true value your affiliates are driving: Getting seen on the publications where their brand should be found, showing how affiliates drive...
AI Slop Is Destroying Trust, But the Best Brands Already See the Future
George Sullivan talks AI slop and how brands can use this moment to their advantage.
Rakuten Advertising Removes PayPal Honey Browser Extension From Its Network
Clients received an email notification this morning. The move arrives a week after an amended lawsuit was filed against Honey, alleging that the publisher “repeatedly violated” Rakuten Advertising’s stand down policies.
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