Sprout Social Report Reveals Best Time to Post on Social Media in the UK in 2026
New data from Sprout Social, based on more than 230 million UK-specific engagements, reveals the best posting times.
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diVine: Vine Has Returned After Nine Years, but Why Is Nobody Talking About It?
The relaunch of Vine, diVine, comes nearly a decade after Twitter shut the platform down in 2017.
Affiliate Remains Buoyant Amid Tough Economic Conditions, APMA Finds
In 2025, the industry saw 7.3% growth year-on-year, with travel, telecom and finance emerging as growth engines.
Partner Mode, Activated - Building an Affiliate Program From Scratch
Three brands, three inflection points: a B2B brand, a B2C brand, and a program hitting the big red relaunch button. In this session, they talk through how they sold affiliate in-house and the challenges attached, not to mention how they have worked to build relationships across the ecosystem, one partner...
Another Affiliate Shakeup: Is the Time of the CUG Upon Us?
Closed User Groups are on the rise. We spoke to Olivia Davson, Ben Helyar, and Stephen King to hear what’s driving this.
How Do You Turn Creator Commerce into a Performance Channel?
With the influencer channel exploding, PI LIVE Europe’s Influencer & Commerce Summit will equip professionals with the strategies they need to activate performance-led influencing.
USPAs 2026 Shortlist Unveiled
We’ve got what you’ve been waiting for — the USPA shortlist is out now.
Omnicom’s Creo Unveils Agentic AI Tool for Brand-Influencer Content Compliance
Omnicom Media Group is doubling down on AI-driven influencer marketing, as its specialist unit Creo launches a new agentic AI tool designed to automatically refine creator content to meet brand standards before it goes live. First reported by Adweek, the solution marks a significant step forward in automating one of...
Exclusive: Rakuten and impact.com Form Strategic Alliance to Scale Connected Performance Ecosystem
We spoke with Amit Patel, CEO of Rakuten International and impact.com’s CEO, David Yovanno, to learn more about what the alliance will entail and what this means for the industry.
“As a Channel, We Are Incredibly Resilient”: Kirsten Black Talks Shifts, Shocks and Untapped Potential
EssenceMediacom’s Affiliate Director shared that in the face of industry challenges, she’s hopeful that affiliate’s resilience will carry it through.
Ranking The Devil Wears Prada 2’s Brand Collabs: Who is Runway's It Girl?
Meryl Streep isn’t the only iconic thing to be returning to The Devil Wears Prada 2: let’s talk about brand collabs.
Nike Debuts London Marathon Campaign Following Boston Ad Backlash
Nike debuted a successful London Marathon campaign after the Boston Marathon controversy.
Human Connection Sets the Tone for Everything, Says Maira Genovese
According to the MG Empower CEO, in an increasingly tech-driven industry, it’s important to maintain balance.
One Year Ago, Unilever CEO Swore to Hire ‘20x More Influencers.’ Did It Deliver on That Promise?
One year ago, Unilever’s CEO Fernando Fernandez announced that he would be hiring “20 times the amount of influencers” in a new marketing strategy.
Visa Launches New UK Creator Debit Card in Partnership with TikTok
Visa has just partnered with TikTok to launch a UK-first product designed to tackle one of the sector’s most persistent problems: cash flow.
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Zilch Secures European Banking Licence Through $38m Fjord Bank Acquisition
Zilch has struck a deal to buy Fjord Bank, giving the fintech a European banking licence as it pushes beyond the UK.
Lessons We Should Take From Emily in Paris Season 5, From Real Marketing Experts
Marketing whiz or plot armour? Here are the lessons we should take from Emily in Paris season 5, told by real marketing experts.
BREAKING: PMG Acquires Digital Voices Influencer Marketing Agency
Influencer Marketing Agency Digital Voices announced last night that it has been acquired by PMG.
Restrictions or Loopholes? What the UK’s Junk Food Ad Ban Means for Influencer Marketing
When the UK’s new ban on junk food advertising comes into force this week, the creator economy will have to recalibrate.
How to Test Coupon Extensions Without Getting Played
As the Honey saga continues, Ishtvan Torpoi offers a take on how to best work with coupon browser extensions.
Former New Engen SVP Launches Flat-Fee Media Platform MediaPact
Lacie Thompson’s new venture helps brands, agencies, and publishers manage flat-fee media placements with analytics and performance insights.
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