Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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Best Technology and Telecoms Campaign - UNiDAYS, Samsung & Awin: Book2School Campaign
UNiDAYS Website | LinkedIn Book2School Campaign Samsung and UNiDAYS joined forces to target the student market with the Book2School campaign, aiming to increase awareness of Samsung’s new Galaxy Book2 Pro 360, which launched in April 2022. The student demographic is key for Samsung, representing a group of consumers who have...
Best Retail and eCommerce Campaign - Performics @ Starcom: Styling a New Digital Wardrobe with Data
Starcom Website | LinkedIn Styling a New Digital Wardrobe with Data Performics @ Starcom was enlisted to support high-street fashion brand Primark with its digital transformation and the relaunch of its UK website, cultivating a data-driven content strategy and pulling from an alternative source of data in the absence of first-party online...
Best Travel Leisure and Lifestyle Campaign - Medialab Group & National Trust: Bringing A Much-Needed Dose of Autumnal Joy to Thousands of Families
Medialab Group Website | LinkedIn Bringing A Much-Needed Dose of Autumnal Joy to Thousands of Families For Autumn 2022, the National Trust sought to give support to some of those most negatively affected by the cost-of-living crisis – young families living in urban areas – by providing access to its properties, and helping...
Best Finance Campaign - Optimise Media & HSBC Group UK
Optimise Media Website | LinkedIn The HSBC UK Group is composed of four brands, which have historically all been managed independently of each other. But, last year, this changed, as each brands’ affiliate marketing management was consolidated under a single performance marketing team. With the help of Optimise Media, HSBC Group...
Best Technology for Retailers - Live Ramp's Safe Haven Drives Highly Personalised Experiences
Live Ramp Website | LinkedIn Best Technology for Retailers As third-party cookies slowly disappear from the web, brands are in a difficult position when it comes to understanding their audience and personalising their journey. This is why the retail media channel has been heating up as of late, as many retailers...
Best Performance Marketing Technology - TrafficGuard: PPC Protect
TrafficGuard Website | LinkedIn For years, digital ad fraud has plagued the efforts of the performance channel. It has historically drained campaigns of time and money, and can even negatively impact companies’ opinions of the channel. TrafficGuard’s solution to PPC ad fraud impressed our panel, providing tangible use cases and...
