As it always is at the beginning of a new year, the pressure is on to become a brand new, healthy, fit version of ourselves. And of course, influencer marketing is the ideal way for health and fitness brands to push their latest products and services post Christmas.
Looking to democratise fashion trend analysis and support the billion-dollar and growing creator economy, The Edit Advisory announces the launch of Tea Creative, the high fashion trend analysis subscription
Over the past five years, the global influencer marketing market size has grown from roughly $1.7 billion to nearly $14 billion. Combine this with the fact that social media
Despite winding down and preparing to take a break over the holiday season, this month we have seen some excellent growth and development within the influencer marketing industry. We are pleased to bring you a round up of December's big industry moves ahead of the new year.
If it’s reach, targeting, engagement, and ROI you need, don’t think advertising – think influencer marketing. With consumer trust in advertising waning, and privacy regulations, and third-party cookie
Ever rolled your eyes at someone recording a live gig on their phone? In 2020, that changed. Livestreamed gigs took social media from a sharing platform where users posted about
Social media influencers have become an effective and agile tool for marketers over the last decade. They help to build trust with consumers and produce entertaining content that results in
TikTok, currently the leading destination for short-form mobile video, has made numerous substantial updates to the app this past year. One of the more notable changes made was the
