For content creators, it is essential to have a strategy when it comes to expanding your reach, as well as retaining your current audience. In order to truly engage a
The year 2022 will be remembered as the one in which influencer marketing finally landed in the big league of digital marketing. Globally worth $16.4bn (up from $1.7bn
That’s a wrap! For the first time since 2019, Talking Influence hosted the Influencer Marketing Awards in person at London’s Sheraton Grand, and it went off without a
After a successful Spring show in New York, the Influencer Marketing Show will return to Old Billingsgate in London on 20th October 2022, bringing together the brightest minds in the
In honour of Pride Month, TikTok is continuing to recognise the collective visibility and power of its LGBTQIA+ community by introducing ‘Pride Together’. Throughout June, TikTok users can expect an
Having only been in the role of Head of Influence at Exposure for nine months, Dani Hunter is making big moves when it comes to growing the team's influencer division.
This month’s podcast guest is Tom Sweeney, Head of Creative Strategy at Fanbytes by Brainlabs.
It was great to chat with Tom and find out how his childhood infatuation
The way in which we measure influencer marketing campaign success is a much-debated topic in the industry, and ultimately, there is no one correct answer.
It’s no secret that Gen Z is taking over influencer marketing. 97% of Gen Z use some form of social media, and they are a highly engaged audience. Both
As we head into the summer season, influencer marketing certainly isn’t taking a holiday. The platforms we use are continuing to advance, and we’re seeing some super exciting acquisitions and developments happening on the agency side too.
We all know that there are benefits to tracking affiliates that are driving elusive incremental sales, but who are they, and what does this mean for your programme as a whole?
