After eight weeks of appearing on television every night, and gaining tens of thousands of followers on social media, Love Island’s contestants become a hot topic each year. As each year passes, the television show becomes more successful, we become more invested in the personalities, and brands become more aware of how much partnering with a successful islander could elevate their name.
Last year, we saw one of the biggest Love Island contestant partnerships come into fruition as Molly Mae Hague, who appeared on the 2019 series, was announced as the new Creator Director of the fast-fashion brand, Pretty Little Thing.
This news certainly raised some eyebrows, with consumers questioning whether Molly was the right fit for the role, but backlash aside, this partnership showed us the vast potential that Love Islanders have to become big business names upon exiting the villa.
