Hello Partner (Page 209)

What’s Got Us Talking in June 2022?

This month, brand new features from Instagram put an emphasis on user safety as well as creator engagement, Pinterest ups its AI shopping experience, and TikTok welcomes a brand new marketing partner.

By Neve Fear-Smith

/ 30 Jun 2022

Why Influencer Marketing is Key for Successful Partnerships – The First Awards Ceremony of its Kind

The partnership marketing sands are shifting and the landscape is progressing, and it’s really important not to ignore this change and opportunity. The channel is dynamic and offers the

By Neve Fear-Smith

/ 29 Jun 2022

Why Influencer Marketing is Key for Successful Partnerships – The First Awards Ceremony of its Kind

A Day in the Life: Alice Bull, Group Operations Director at Influencer.com

Six months ago, Alice Bull began her role at Influencer.com, bringing with her 15 years of industry experience.

By Neve Fear-Smith

/ 29 Jun 2022

A Day in the Life: Alice Bull, Group Operations Director at Influencer.com

How Can Marketers Address Brand Safety Concerns in Influencer Marketing?

With 75% of the world’s population above the age of 13 using social media, it is now widely accepted that influencer marketing is a great tool for brands to

By Guest Writer

/ 28 Jun 2022

Snapchat Launches a New Accelerator Programme to Support Black Creatives

It is not uncommon for black creators to face unique systemic barriers across the creator industry, including but not limited to disparities in compensation and attribution, and toxic experiences. Snapchat

By Neve Fear-Smith

/ 27 Jun 2022

Snapchat Launches a New Accelerator Programme to Support Black Creatives

We Need to Talk About Affiliate Marketing

I have just hit the milestone of one decade in the affiliate industry, and throughout the last ten years I have seen some brilliant pieces of work, innovation, and positive changes within the industry.

By Guest Writer

/ 23 Jun 2022

We Need to Talk About Affiliate Marketing

Netflix’s Planned Adoption of AVOD Points to Wider Trend Across Streaming Services

More than 200,000 subscribers left Netflix during the first quarter of 2022. Its revenue is falling, and the company is shedding employees to compensate. All of this is happening

By Guest Writer

/ 23 Jun 2022

Netflix’s Planned Adoption of AVOD Points to Wider Trend Across Streaming Services

Diversity in Casting: It’s Time For a Wakeup Call

Today, consumers expect more from brands. They expect more than just a transaction, quality service and reliability. They expect brands to be socially conscious, outspoken on important social issues, and

By Guest Writer

/ 23 Jun 2022

Diversity in Casting: It’s Time For a Wakeup Call

Sincerity and Personalisation in Influencer Marketing

Who do consumers trust more: ads from companies or ordinary people? If you chose the latter, we’d have to agree. People are more trusting of other people these days.

By Guest Writer

/ 22 Jun 2022

Sincerity and Personalisation in Influencer Marketing

Will Subscription Services Help Instagram Turn the Tide for Original Content?

Earlier this year, Instagram began rolling out subscription services, giving a select few content creators the ability to charge fans for access to specific content. Following the success of the

By Guest Writer

/ 21 Jun 2022

Will Subscription Services Help Instagram Turn the Tide for Original Content?

Want to Share Your Expertise at the US Partnership Awards? Here’s the Judging Panel You Could be Joining…

The US Partnership Awards, hosted by PerformanceIN and Talking Influence, are taking place on September 7, at the legendary Sony Hall in the heart of New York City. Created to

By Niamh Butler-Walton

/ 16 Jun 2022

Want to Share Your Expertise at the US Partnership Awards? Here’s the Judging Panel You Could be Joining…

Top Tips for Those From Lower Socioeconomic Backgrounds Who Want to Make it in Influencer Marketing

Today is National Social Mobility Awareness Day in the UK – but with just 12% of creative industry staff hailing from working class backgrounds, there is still much work to be

By Niamh Butler-Walton

/ 16 Jun 2022

Top Tips for Those From Lower Socioeconomic Backgrounds Who Want to Make it in Influencer Marketing