A year ago, if you asked someone walking down the street if they’d heard about the metaverse, they’d have probably told you no. Google’s search trends show
First, we had mail-order catalogues, then came teleshopping, finally, we achieved full-scale online shops and the evolution of commerce seemed complete – we had achieved peak retail convenience.
Not
Beckii Flint co-founded boutique influencer marketing agency Pepper Studio in 2019 after experiencing life at an influencer tech start up, and having gained her own experience as an influencer herself.
Influencer marketing strategies are now implemented far and wide by brands who want to push their product or service far and wide to engage, entertain, and turn casual consumers into loyal customers. Swedish razor brand, Estrid, are amongst those thriving in the influencer marketing space.
As with all such tools, your successful adoption is dependent upon choosing the most appropriate ways to leverage it. This isn’t something you can do effectively without a firm
In the final installment of our CEO series, we’re so pleased to bring you insight from impact.com CEO David A. Yovanno. In truly great style, his answers round off the series with a hugely positive look towards 2022 and beyond.
With less than a month until the early bird deadline and six weeks until entries close completely for this year’s Influencer Marketing Awards, we wanted to revisit some of
As the affiliate industry evolves, advertisers are increasingly working with a broader range of partner types, including non-traditional partners. Buy Now Pay Later partners such as Klarna and Zilch,
When Amy Pohl started making TikTok videos during the 2020 lockdown for a bit of fun, she had no idea that it would soon become her career. Now, Amy says she would not be where she is without the support of her loyal followers.
The benefits of brand to brand partnerships are obvious. They are the perfect way to leverage individual brands’ channels and audiences to increase awareness, engagement and sales for both parties in a way not rivalled by other strategies.
The past year has been huge for the affiliate marketing industry, and Awin has been a company at the centre of a lot of this success. With Adam Ross having taken over as CEO in 2021, he is leading the network in its quest towards a more successful, diverse and inclusive space.
