The Home of Affiliate, Performance & Creator Economy News

Creator Economy Newsdesk

The Department for Culture, Media and Sport Moves to Recognise Creator Businesses after Call from the Digital Creators APPG

The Department for Culture, Media and Sport has accepted the call from the Digital Creators APPG.

Newsdesk Creator Economy

Influencer Appoints its First CMO as Industry is Projected to Hit Highs of $500B in 2027

Creator marketing agency Influencer has appointed its first Global Chief Marketing Officer: North American President Jenny Penich.

Newsdesk Creator Economy

YouTube Just Gave Users the Option to Fully Disable Shorts: What do the Experts Say?

YouTube has just given its users an option to completely change how they use the platform: the chance to disable Shorts.

Affiliate Partnerships Newsdesk

impact.com Expands Creator Management Capabilities with YouTube’s Creator Partnerships API

The expanded collaboration with YouTube comes as brands seek greater visibility into creator performance.

Affiliate Partnerships Newsdesk

Meta Is Making Moves in Affiliate, But Some Creators Question Its Tactics

As the social media giant builds out its affiliate offerings, allegations of content stealing have been levelled — what does this mean for creators?

Creator Economy Influencer Marketing

Why are AI Influencers Pretending to be at Coachella this year?

This year, a number of AI influencers have been generating content appearing to be at Coachella 2026.

Creator Economy Influencer Marketing

More Creators Are Using AI for Video Than You Think, New Adobe Study Finds

According to a recent study by Adobe which surveyed 384 creators, 71% of video creators now use AI tools in their workflows.

Industry Voice

Affiliate Needs to Write a Better First Chapter

It's time to switch into ‘agency operation’ mode, says Genie Goals’ Rachel Said.

Creator Economy Newsdesk

What the Northernlion Creator SuperCruise That Got Cancelled Can Warn Creators About Going Too Far

Gaming Twitch streamer Northernlion announced and cancelled a huge creator cruise in a matter of days.

Affiliate Partnerships Newsdesk

Henkel Bloo Taps into Retail Media With WPP Media Partnership

The partnership strategy implements a connected retail media system, using shopper data and closed-loop measurement.

Newsdesk Affiliate Partnerships Partner+

Simon Hares Breaks Down Confident Communication and Negotiation

The Sales and Management Trainer says it’s important to know what you can and can’t move on.

Affiliate Partnerships Newsdesk Partner+

Consumer Journeys Are Changing, and Affiliate Must Keep Pace, Says Rory Sale

As last click falls out of favour, we spoke to Rory Sale about how the industry adapts.

Influencer Marketing Newsdesk

American Eagle Returns with Fresh Sydney Sweeney Campaign after Previous Backlash

American Eagle has returned with Sydney Sweeney for a brand new 'Syd for short' campaign, which appears uncontroversial so far.

Influencer Marketing Partner+

Coachella Brand Houses Are the New Norm… So Who Did It Best in 2026?

Let's dive into the brand houses that brought the most to Coachella 2026.

PI LIVE Europe OnDemand+ Partner+

Fifty Shades of Risk, Inside Affiliate’s Grey Zones

Behind the promise of performance lies a complex web of risk. From opaque sub-networks to questionable overrides and elusive compliance practices, affiliate marketing, despite its accountability, still harbours grey areas that threaten brand safety and program integrity....