Hello Partner (Page 207)

Talking Influence with: Max and Dom, ThisThat

The last time we spoke, we were about to host the Influencer Marketing Awards. Now, with the winners announced, we continue to celebrate their success… Taking home the gold trophies

By Neve Fear-Smith

/ 27 Jul 2022

Talking Influence with: Max and Dom, ThisThat

Trustworthiness and Transparency Drive Over Half of First-Time Brand Purchases Through Social Media

According to new data released from Customer Experience Automation (CXA), ActiveCampaign, consumers will engage with new brands across all channels, including online, in-store and on social media platforms, as

By Neve Fear-Smith

/ 26 Jul 2022

How Publishers Can Harness the Power of the Creator Economy

Changes in the media environment can happen quickly, and nowhere is this fact more apparent than in the world of social media. The rapid rise of influencers and the new

By Guest Writer

/ 26 Jul 2022

How Publishers Can Harness the Power of the Creator Economy

Why a Social Audience Insights Platform Should Be Part of Your Influencer Tech Stack

The rise of influencer marketing has given way to an abundance of tools for marketers to leverage. In 2021 alone, the influencer marketing industry raised over $800M in funding to

By Marlee Gauthier

/ 25 Jul 2022

Why a Social Audience Insights Platform Should Be Part of Your Influencer Tech Stack

A Day in the Life: Maira Genovese, Founder and President of MG Empower

Maira founded MG Empower with the vision to empower people and brands. Since then, Maira has been working as president of the company, bringing all of her visions to life.

By Neve Fear-Smith

/ 21 Jul 2022

A Day in the Life: Maira Genovese, Founder and President of MG Empower

Keeping Up with the Creative Content

In a world where the majority of people now have access to mobile phones, and social media platforms and can be ‘online’ across the globe; it makes it harder to

By Guest Writer

/ 19 Jul 2022

Influencers: What Are Their Ultimate Goals?

As influencers grow in popularity on social media, their business opportunities widen. We’ve seen the launch of many successful creator-founded brands and products, influencer appearances on television shows,

By Neve Fear-Smith

/ 18 Jul 2022

Influencers: What Are Their Ultimate Goals?

Instagram’s Creator Marketplace is a Go!

Last year, a small number of brands entered a testing phase introduced by Instagram, granting them access to a new set of tools for discovering and reaching out to creators.

By Neve Fear-Smith

/ 15 Jul 2022

Instagram’s Creator Marketplace is a Go!

How Creator Marketing Transcends Advertising to Drive Commerce

When marketers dip their toes into influencer marketing, many think of creators as just another advertising channel. They might think, for example, about dividing their campaign efforts across print, digital,

By Guest Writer

/ 14 Jul 2022

How Creator Marketing Transcends Advertising to Drive Commerce

Unveiling the First-Ever US Partnership Awards Judging Panel

Months of recruitment have secured a superb lineup of the industry’s key players, forming a fitting panel to decide our 2022 winners for the inaugural edition of the US

By Neve Fear-Smith

/ 13 Jul 2022

Unveiling the First-Ever US Partnership Awards Judging Panel

Getting a Slice of the TikTok Pie: How to Run a Successful Creator-Led Campaign on TikTok for Foodie Brands

Following Little Moons’ incredible success on TikTok, food brands are getting increasingly hungry for a slice of the proverbial TikTok pie. There’s no denying that the opportunities for influencer

By Guest Writer

/ 12 Jul 2022

Getting a Slice of the TikTok Pie: How to Run a Successful Creator-Led Campaign on TikTok for Foodie Brands

New Service to Provide Must-Know Influencer Marketing Advice is Here

Today, coinciding with the government’s publication of its response to the Influencer Inquiry Report, the Influencer Marketing Trade Body (IMTB) launches its brand new regulatory advice service, REASSURE. The

By Neve Fear-Smith

/ 11 Jul 2022

New Service to Provide Must-Know Influencer Marketing Advice is Here