While gifting may feel tedious and tiresome to coordinate, it was a core component of any successful earned media strategy long before the age of social distancing, and the return
Taking accountability can often seem overwhelming, but on the contrary for me as a marketer, this feels extremely exciting as the creativity centers itself around more ways to create good
A recent report around the elusive Gen Z titled ‘Smashing Demographic Stereotypes: How Gen Z Connects with Brand Advertising’ somewhat surprisingly found a major conflicting view on influencers. The conflicting response underlines the challenges advertisers have with influencers.
The growing popularity of social media channels has led to the rise of the influencer, a relatively new marketing phenomenon. Influencers have rapidly come to play a vital role in a brand's marketing mix, offering top-of-funnel brand exposure, compelling content to use across paid and owned channels
Research compiled by MediaCom Manchester, the team that was behind the launch of online value retailer Studio.co.uk’s new #TeamEarly Christmas advertising campaign, which launched 100 days before
The Influencer Marketing Trade Body will professionalise influencer marketing
Officially launched at the Influencer Marketing Show London last week, the Influencer Marketing Trade Body (IMTB) has been developed by a
After spending a few years growing a content and commerce business at a traditional media company, Lindsay Jerutis began her role as the General Manager of ShopStyle Collective almost two years ago. We found out how Lindsay applies her previous experience and passion to her GM role.
Until June, swipe-up links on Instagram presented a great way for users with 10,000 followers or above, namely influencers and celebrities, to share external affiliate links with their
The live audio world is expanding. With Clubhouse hitting it’s peak moment of popularity earlier this year, platforms such as Twitter, which launched Twitter spaces, and Facebook, which launched Live Audio Rooms, have also tried their hand at breaking into the social space.
Within the sectors that were early adopters of influencer marketing and have often led the way, such as fashion and beauty, long have creators themselves pursued paths to become at
Employee branding is a must in the marketing plan of big companies, whether they are B2C or B2B. For more than a decade, corporations, organisations, and companies with a certain
