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What’s Got Us Talking in December?

Despite winding down and preparing to take a break over the holiday season, this month we have seen some excellent growth and development within the influencer marketing industry. We are pleased to bring you a round up of December's big industry moves ahead of the new year.

What’s Got Us Talking in December?
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Influencer marketing veteran Reesa Lake joins LTK

Following LTK’s recent announcement about its $300 million investment by SoftBank Vision Fund 2 that will supercharge the company’s growth, another huge step towards the company’s growth is the brand new hire of influencer marketing veteran, Reesa Lake.

Reesa has been appointed as Head of Creator Expansion and Agency Partnerships. In this newly created role, Lake will bring LTK’s economic opportunity to creators across new platforms, verticals, categories, and demographics. Prior to joining LTK, Reesa was Partner and Executive Vice President of Brand Partnerships at Digital Brand Architects (DBA), and she is really excited to be taking the next step in her career progression by taking on this exciting new role.

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