Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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Best Use of Data and Insights - Incubeta & Love Theatre: The Play That Goes Right
Incubeta Website | LinkedIn The Play That Goes Right LOVETheatre, an official ticket agent for London theatres, challenged Incubeta to supercharge revenue performance across October and November, whilst maintaining a specific target ROAS. Incubeta discovered that the automated bidding algorithm they had chosen was heavily under indexing on productions that were...
Best Team in Performance Marketing - Acceleration Partners Client Services Team: Helping Brands Unlock Growth Through Partnerships
Acceleration Partners Website | LinkedIn Helping Brands Unlock Growth Through Partnerships Acceleration Partners Client Services team is dedicated to improving itself and providing a self-sustaining team environment. Its values hold employees accountable for ‘owning’ their work, and regularly endorse the team to be the best they can be, and encourage others...
Partnership for Good - Kepler and PHD: HSBC UK’s ‘Safe Spaces’ campaign for those people experiencing financial abuse
Kepler Website | LinkedIn HSBC UK’s ‘Safe Spaces’ campaign for those experiencing financial abuse In Q2 2022, HSBC UK and Kepler & PHD came together to support Hestia’s UK Says No More Safe Spaces’ initiative – in an effort to build safe spaces within each of their UK branches for...
Together We Solved That - Rakuten Advertising Strategic Launch Package: Slashing Implementation Time by 3x
Rakuten Advertising Website | LinkedIn Slashing Implementation Time by 3x For many years, brands have been asking networks to solve the issue of ‘speed’ in affiliate marketing. As a primary growth channel, there’s a great deal of pressure to get things done quickly. The recent economic situation has exacerbated this....
Industry Rising Star - Sophie Van der Veken, tails.com
tails.com Website | LinkedIn Sophie Van der Veken is the epitome of an industry rising star. Hardworking, ambitious, dedicated to her team, and an inspiration to be around, Van der Veken has helped her company, tails.com, reach new heights, and excelled herself in the process. Since joining the team...
ASA Reveals Increase in Influencer Ad Complaints, Whilst IMTB Shares Plans to Protect Consumers
The Advertising Standards Authority (ASA) has published its annual review, with the Influencer Marketing Trade Body (IMTB) responding with initiatives to protect the consumer.
