Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
Your Premier Source for News on Affiliate, Performance Marketing and the Creator Economy.
Get the email newsletter and unlock access to members-only content and updates
Get started with our best stories
What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
The latest posts only for subscribers
Best Lead Generation Campaign - learndirect Digital Group: Utilising User-Generated Content to Promote Online Learning
learndirect Digital Group Website | LinkedIn Utilising User-Generated Content to Promote Online Learning learndirect Digital Group found success in utilising user-generated content to promote online learning by using a TikTok strategy to connect with customers and bring in leads. Through user-generated content, the company attracted varying demographics to a range of...
Best Social Commerce Campaign - Stellar Global & Sage Appliances: Black Friday TikTok Live
Stellar Global Website | LinkedIn Black Friday TikTok Live Stellar Global and Sage Appliances’ Black Friday TikTok Live event was a pioneering activation that achieved outstanding results, becoming the biggest single brand live selling event in TikTok EU history and the number one TikTok Shop in the Electronics category. The event...
Best Paid Search Campaign - MG OMD: Creating Difference that Matters with SpecsTech
MG OMD Website | LinkedIn Creating Difference that Matters with SpecsTech MG OMD's SpecsTech campaign was a great example of using an innovative approach to create custom tools that enhance modern search capabilities. Providing a well-executed and effective strategy, this campaign demonstrated creativity and innovation in brand positioning. The...
Best Influencer Marketing Campaign - Pepper Studio & The FT Edit: Influencing Installs
Pepper Studio Website | LinkedIn Influencing Installs Pepper Studio & The FT Edit's Influencing Installs campaign provided a unique take to influencer marketing, with evidence and strategic methodologies. Using a blend of Human Approach, Editorial Exchange, Platform Curation, and Staggered Content, they selected content creators with meticulous care to...
Tickets Now Live for the Influencer Marketing Show Europe 2023!
Brands and retailers can attend for FREE! Save 20% off your second ticket if you book both your IMS and PI LIVE passes now!
Best Performance Marketing Innovation - Nucleus by Affinity Global Inc. Maximising Publisher Revenue The Power of Multiple Bidders
Affinity Global Inc. Website | LinkedIn Maximising Publisher Revenue: The Power of Multiple Bidders Nucleus by Affinity Global Inc. is a strong winning example for the Best Performance Marketing Innovation award, for its automated affiliate SSP platform that is successful in maximising publisher revenue. Nucleus is a commerce SSP that solves...
