Affinity Global Inc.

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Maximising Publisher Revenue: The Power of Multiple Bidders

Nucleus by Affinity Global Inc. is a strong winning example for the Best Performance Marketing Innovation award, for its automated affiliate SSP platform that is successful in maximising publisher revenue.

Nucleus is a commerce SSP that solves publishers' challenges of having insight into performance across multiple ad networks, eliminating lost revenue due to expired or out-of-stock merchant links, optimising CTAs in real-time, and eliminating cumbersome manual revenue reporting.

Nucleus's automation takes care of the day-to-day challenges of which affiliate networks should be used for a particular merchant offer at any given moment, eliminating manual AB testing for ad networks' performance. Along with its automation, Nucleus lets publishers configure multiple ad networks by controlling and filtering their data. The tech also has customisable plug-n-play widgets for a merchant's name, price, availability, product rating, and discount percentage to drive up consumer engagement.

Judges Comments

“A very interesting and innovative approach to affiliate marketing and pricing - leading with data and automation first - a potential game-changer for the industry.”

Deep Dive

Hello Partner: How does it feel to win this award, and what does it mean for you?

Mark Andres, Affiliate Consultant: Amazing. When it comes to innovation, the industry sometimes struggles, but once in a while, something really decent comes along. Affinity with its nucleus platform has been a massive disruptor to the industry. So, 2023, watch out – there's going to be some disruption in place.

Hello Partner: In terms of innovation, is there a trend or technology that is really changing up the space right now, and will continue to do so over the next 12 months?

Mark Andres, Affiliate Consultant: The nucleus platform will take multiple bidders, multiple networks and find out which one is giving you the biggest EPC, and then drive the most traffic to that particular network or bidder. So, that's really innovative.
Other than that, I would say card-linked open banking technologies are going to see an uplift in 2023.  


The Best Performance Marketing Innovation was sponsored by CAKE

The Performance Marketing Awards 2023 was held in association with Blue Light Card

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