Partnerize Acquires Data Intelligence Platform Konnecto
The move has been described as a “turning point for the entire category.”
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Retailers are Jumping into the Metaverse - What Strategies Will Attract Customers to the Virtual Aisle?
Deeper forms of interactivity promise to make the shopping experience more immersive. But with infinite choices, marketers face even greater challenges to make real world sales.
Salary and Spending Report 2023
Learn more about your peers' salaries and spending for the upcoming year.
Are These the Droids We’re Looking For? Understanding the Rise of ChatGPT in Partnerships
“GPT models won’t replace you. Companies using GPT models will replace you.”
Will Influencers be Essential in a Post-Cookie World? – Nick Stamos, CEO of Rakuten Advertising Explores the Realm of Alternative Publisher Types
Rakuten Advertising’s CEO, Nick Stamos, reflects on 2022 and speaks on how injecting the authenticity that influencers offer into the contextual relevance provided by traditional affiliate activity could be your powerhouse in 2023.
Does Innovation Have to be Radical? Matt Gilbert, CEO of Partnerize, Forecasts the Partnership Landscape for 2023
Matt Gilbert reflects on 2022, speaks on what technology we’ll see more of this year, the fragmented nature of the creator economy, and the next ‘hot’ partnership type.
Marketers are Cautiously Optimistic as the IPA Bellwether Report Q4 2022 Presents an Overall Increase in Marketing Spend
Despite an overall increase in marketing spend, the IPA Bellwether Report covering Q4 2022 leaves marketers cautious during times of economic crisis and OOH uncertainty.
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