TikTok Doubles Down on Affiliate Marketing to Win Advertisers’ Budgets
As it launches new tools like Affiliate Creatives and Market Scope, TikTok declares it is focused on “full-funnel growth.”
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What We Learnt at the TikTok Transparency Forum
Earlier today (22nd November), TikTok hosted its quarterly online Transparency Forum, this time, focussing on minor safety.
Elon Musk Stokes Further Controversy as Creators Flee the Platform on the Edge of Implosion
Elon Musk’s Twitter takeover continues to stir controversy as negative user opinion and site glitches threaten the longevity and integrity of the platform.
Video Content: From Social Media to Surrogacy - A Story About Cause-Led Content Creation
Hello Partner Journalist, Neve Fear-Smith, chatted with content creator couple, Stuart and Francis, about how they decided to share their surrogacy journey on social media.
How to Approach Black Friday During a Cost of Living Crisis
During a period of economic crisis, approaching your Black Friday activations may be slightly different...
Emily in Paris’ Fever Dream of Influencer Marketing
Netflix's Emily in Paris presents a dreamlike vision of influencer marketing. We interpret the dream, and uncover its latent industry insight.
Video Content: State of the Industry – 2022 Affiliate and Partner Marketing Trends
A last-minute session that turned out to be one of the most popular over the two-day PI LIVE London event! Awin’s Kevin Edwards, CJ’s Linda O’Connell, and Adtraction’s Anthony Clements sat down to unpack the findings of the virtuous ‘State of the Industry’ report.
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