The winds of change are blowing again.
They last swept through the influencer marketing space at the onset of the global pandemic. This period saw significant growth in the influencer sector, as more brands enhanced their online strategies and tested out new channels.
Now, as we enter the post-pandemic phase, amidst economic turbulence, a financial storm is approaching to shake things up once more.
The sudden influx of new customers led to bigger budgets, which led to more testing. But many of these customers are disappearing as everything opens back up. For this reason, it’s paramount to future-proof the strategies that worked at the time. “How do you retain these people?” asked Keith Bendes, Vice President Strategy and Marketing at Linqia, to the crowd at this year’s Influencer Marketing Show NYC. “With the current state of the economy, budgets are starting to go towards those lower conversion tactics.”
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