Hello Partner (Page 189)

How To Be an Award-Winning Marketer

We can’t believe that the Influencer Marketing Awards were almost a month ago! It’s great to see the winners still riding the high from their wins. The ceremony

By Neve Fear-Smith

/ 5 Jul 2022

Rakuten Advertising’s Influencer Marketing Offering is Maturing, Thanks to Mavrck

Back in April, we welcomed Rakuten Advertising to PI LIVE Advanced and Mavrck to the Influencer Marketing Show NYC as platinum partners. Two month’s on, we are thrilled to

By Neve Fear-Smith

/ 4 Jul 2022

Rakuten Advertising’s Influencer Marketing Offering is Maturing, Thanks to Mavrck

Cannes Unwrapped: What Did We Learn About the Creator Sphere?

Cannes Lions International Festival of Creativity took place at the end of June, and yet again, was a hub for those in the creative communications industry to come together and share actionable insights and learnings.

By Neve Fear-Smith

/ 4 Jul 2022

Cannes Unwrapped: What Did We Learn About the Creator Sphere?

Deep Dive: Does Our Future Involve Us, or Are We Going to be Left Behind?

Conversations surrounding Artificial Intelligence (AI) and Machine Learning (ML) have been taking place for years, and it’s undeniable that they have brought about severe misconceptions and, well, drama.

By Niamh Butler-Walton

/ 30 Jun 2022

Deep Dive: Does Our Future Involve Us, or Are We Going to be Left Behind?

Deep Dive: Two Years On - What Has the Influencer Space Learnt from Cultural Moments?

Although we may now be desensitsed to the conversation, we cannot avoid the fact that the past couple of years have been turbulent and unprecedented.

By Neve Fear-Smith

/ 30 Jun 2022

Deep Dive: Two Years On - What Has the Influencer Space Learnt from Cultural Moments?

What’s Got Us Talking in June 2022?

This month, brand new features from Instagram put an emphasis on user safety as well as creator engagement, Pinterest ups its AI shopping experience, and TikTok welcomes a brand new marketing partner.

By Neve Fear-Smith

/ 30 Jun 2022

Why Influencer Marketing is Key for Successful Partnerships – The First Awards Ceremony of its Kind

The partnership marketing sands are shifting and the landscape is progressing, and it’s really important not to ignore this change and opportunity. The channel is dynamic and offers the

By Neve Fear-Smith

/ 29 Jun 2022

Why Influencer Marketing is Key for Successful Partnerships – The First Awards Ceremony of its Kind

A Day in the Life: Alice Bull, Group Operations Director at Influencer.com

Six months ago, Alice Bull began her role at Influencer.com, bringing with her 15 years of industry experience.

By Neve Fear-Smith

/ 29 Jun 2022

A Day in the Life: Alice Bull, Group Operations Director at Influencer.com

How Can Marketers Address Brand Safety Concerns in Influencer Marketing?

With 75% of the world’s population above the age of 13 using social media, it is now widely accepted that influencer marketing is a great tool for brands to

By Guest Writer

/ 28 Jun 2022

Snapchat Launches a New Accelerator Programme to Support Black Creatives

It is not uncommon for black creators to face unique systemic barriers across the creator industry, including but not limited to disparities in compensation and attribution, and toxic experiences. Snapchat

By Neve Fear-Smith

/ 27 Jun 2022

Snapchat Launches a New Accelerator Programme to Support Black Creatives

We Need to Talk About Affiliate Marketing

I have just hit the milestone of one decade in the affiliate industry, and throughout the last ten years I have seen some brilliant pieces of work, innovation, and positive changes within the industry.

By Guest Writer

/ 23 Jun 2022

We Need to Talk About Affiliate Marketing

Netflix’s Planned Adoption of AVOD Points to Wider Trend Across Streaming Services

More than 200,000 subscribers left Netflix during the first quarter of 2022. Its revenue is falling, and the company is shedding employees to compensate. All of this is happening

By Guest Writer

/ 23 Jun 2022

Netflix’s Planned Adoption of AVOD Points to Wider Trend Across Streaming Services