The Home of Affiliate, Performance & Creator Economy News

Get started with our best stories

Performance Marketing Newsdesk

Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive

According to the French advertising group, the deal opens up agentic opportunities.

Creator Economy Influencer Marketing

Why Brands Are Still Undervaluing YouTube Creator Partnerships

While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.

Influencer Marketing

The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition

Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.

OnDemand+ Partner+ PI LIVE Europe

Why Affiliates Miss Out on Budget, and How to Change It

Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...

Creator Economy Influencer Marketing

The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators

For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.

Affiliate Partnerships Performance Marketing Newsdesk

The Performance Marketing Awards: 20 Years of Game-Changing Innovation

A truly unforgettable night, the awards shone a light on creativity, industry breakthroughs, and the power of community.

Newsdesk Influencer Marketing

New Report Finds Shocking Amount of Influencer Brand Deals That End After One Post

A new report finds nearly two-thirds of creator partnerships in the US are still one-off collaborations.

Newsdesk Influencer Marketing

TikTok Launches Ad-Free Subscriptions in the UK. Should Influencers be Worried?

TikTok is bringing its ad-free subscription model to the UK.

Newsdesk Creator Economy

No Logo Launches AI talent Manager “Lola” to Democratise Creator Representation

No Logo has launched Lola, an AI-powered talent management platform designed to support creators with brand partnerships and commercial opportunities.

Newsdesk Affiliate Partnerships Partner+

Industry Responds to the Rakuten x impact.com Alliance

We heard from leaders across the industry to get their perspectives on what the alliance signals.

Newsdesk Affiliate Partnerships

PI LIVE Europe and AAB Launch the Agency Ecosystem Map

The map serves as a tool to match brands with the right agency at the right time.

Affiliate Partnerships Newsdesk Partner+

Affiliate Needs a New Engine: Awin’s CEO on Writing the Industry’s Next Chapter

While the industry is facing fundamental changes, affiliate is far from dead, says Adam Ross.

Partner+ OnDemand+ PI LIVE Europe

Profit with Purpose - The New Era of Responsible Performance Marketing

Conscious consumerism is reshaping performance marketing. Profitability alone is no longer enough; brands, agencies, and publishers must demonstrate genuine social and environmental impact. This panel explores how performance marketing can authentically drive meaningful change while delivering competitive ROI....