This year's Influencer Marketing Show was truly bigger and better than ever. Thank you to everyone who attended and made it such a brilliant day.
In case you missed it, here are some of the key takeaways from the day...
You may have heard of certain influencer distinctions – often determined by their follower count.
Today’s influencers can also be defined based on their market specialisation. One example of this is deal-centric influencers.
Today, TikTok World is kicking off, marking the platform's second global product summit for brands to connect, co-create, and thrive with the TikTok community.
The industry is evolving, so we are too.
It’s time for Talking Influence and PerformanceIN to merge together to create one powerhouse – Hello Partner.
We're super excited to announce this news, and we would love to hear what you think!
There was a time when Facebook took the crown for being the leading social media platform, the place where everyone wanted to be. Flash forward to 2022, and the platform is currently trading at its lowest stock price since 2019. And Meta wants to fix this.
The journey of beauty content creator to founder of a beauty brand is one that we are becoming ever more familiar with. Your audience loves your content, so they're sure to love your product too!
Influencer campaigns are no longer just a ‘bit on the side’ for marketers. In fact, influencer partnerships can drive huge value for your brand. If you haven’t already, it’s time to consider integrating influencers into your partnership programme.
No matter the size of your business, you should be marketing on social media. But which social platform you decide to focus your activations on depends on a multitude of factors.
Neve Fear-Smith and Sol Wilkinson talk with the content creator couple to learn more about their personal influences, professional influences, and goals for the future.
