When marketers dip their toes into influencer marketing, many think of creators as just another advertising channel. They might think, for example, about dividing their campaign efforts across print, digital,
Months of recruitment have secured a superb lineup of the industry’s key players, forming a fitting panel to decide our 2022 winners for the inaugural edition of the US
Following Little Moons’ incredible success on TikTok, food brands are getting increasingly hungry for a slice of the proverbial TikTok pie.
There’s no denying that the opportunities for influencer
Today, coinciding with the government’s publication of its response to the Influencer Inquiry Report, the Influencer Marketing Trade Body (IMTB) launches its brand new regulatory advice service, REASSURE.
The
The pandemic secured TikTok’s place as a global trendsetting giant. Today, it reaches people of all ages and drives sales of everything from fashion to tech, wellness, subscription services,
If you’re on the lookout for a new influencer-hosted podcast to listen to, then you’re in the right place. Here are five podcasts hosted by content creators
The position of a successful social media influencer is a coveted one that many people aspire to. More than half of social media users under 45 would quit their jobs
Sharmayne Anandarajah joined The Good Egg not long after the agency was founded, just before the pandemic in 2020. Since then, the team has taken home the Influencer Marketing Award for Best Boutique Influencer Marketing Agency, and Sharmayne has been there every step of the way…
TikTok launched its QVC-style live shopping offering at the end of 2021, but in some markets, it has struggled to gain traction. After initially launching in Asia, the UK
The Origin Trials for Google’s Privacy Sandbox are well underway, and the industry is patiently awaiting the conclusions. With so much of the internet dependent on interactions with Google’s platform, the Origin Trials results have the potential to shape the future of the open web.
We can’t believe that the Influencer Marketing Awards were almost a month ago! It’s great to see the winners still riding the high from their wins.
The ceremony
