When I was presented with the opportunity to speak with Adam Singolda, Founder and CEO of Taboola, I obviously jumped at the chance. Taboola is widely recognised as being the world’s leading content discovery and distribution platform, and Adam is responsible for the creation of this.
Social media users are up in arms about recent changes implemented by Instagram. Reels are being pushed, algorithms are changing, and the new TikTok style interface is becoming confusing.
The last time we spoke, we were about to host the Influencer Marketing Awards. Now, with the winners announced, we continue to celebrate their success…
Taking home the gold trophies
According to new data released from Customer Experience Automation (CXA), ActiveCampaign, consumers will engage with new brands across all channels, including online, in-store and on social media platforms, as
Changes in the media environment can happen quickly, and nowhere is this fact more apparent than in the world of social media. The rapid rise of influencers and the new
The rise of influencer marketing has given way to an abundance of tools for marketers to leverage. In 2021 alone, the influencer marketing industry raised over $800M in funding to
Maira founded MG Empower with the vision to empower people and brands. Since then, Maira has been working as president of the company, bringing all of her visions to life.
In a world where the majority of people now have access to mobile phones, and social media platforms and can be ‘online’ across the globe; it makes it harder to
As influencers grow in popularity on social media, their business opportunities widen. We’ve seen the launch of many successful creator-founded brands and products, influencer appearances on television shows,
Last year, a small number of brands entered a testing phase introduced by Instagram, granting them access to a new set of tools for discovering and reaching out to creators.
When marketers dip their toes into influencer marketing, many think of creators as just another advertising channel. They might think, for example, about dividing their campaign efforts across print, digital,
Months of recruitment have secured a superb lineup of the industry’s key players, forming a fitting panel to decide our 2022 winners for the inaugural edition of the US
