Hello Partner (Page 187)

The Mrs Hinch Scandal: How “Nightmare” ASA Movements Lead to Pitfalls for Creator-Owned Brands

Creators and brands are being increasingly held to account by governing bodies — a necessary process within advertising. But are regulators keeping up with the fast-changing environment of the influencer marketing industry?

By Jack Shute

/ 15 Mar 2023

The Mrs Hinch Scandal: How “Nightmare” ASA Movements Lead to Pitfalls for Creator-Owned Brands

Pre-register Now for the Biggest and Best PI LIVE Yet!

Save 20% on your ticket by pre-registering for the exciting return of PI LIVE Europe.

By Sol Wilkinson

/ 15 Mar 2023

Pre-register Now for the Biggest and Best PI LIVE Yet!

The Problem with Subnetworks – Part Two

Sometimes, affiliates go rogue. How can marketers and subnetworks protect themselves from these incidents? The answer is simpler than you might think.

By Sol Wilkinson

/ 15 Mar 2023

Awin on What it Means to be a Global Influencer Marketing Award Winner: “Authenticity is Key Right Now, Push Content Out That Reflects Your Products”

There is less than one week to go before earlybird entries for this year’s Global Influencer Marketing Awards close. We’re catching up with our previous award-winners to see what achievements they’ve made since last year’s ceremony.

By Jack Shute

/ 14 Mar 2023

Navigating the Risks of Long-Term Influencer Endorsement for Your Brand

Long-term partnerships are the new ‘in’ way for brands and influencers to collaborate in order to build trusting relationships and align entirely with one another’s goals. But what happens if you’re contracted to a long-term partnership and it all goes wrong?

By Neve Fear-Smith

/ 14 Mar 2023

Silicon Valley Bank Sinks, as Financial Concerns Rise in the Partnerships Space

Although SVB’s clients can now access their money and continue business, its collapse emits warning signs for businesses in the partnerships sector.

By Sol Wilkinson

/ 13 Mar 2023

Silicon Valley Bank Sinks, as Financial Concerns Rise in the Partnerships Space

TikTok’s ‘Project Clover’ Set to Ramp Up Data Security in Europe

TikTok has released details of ‘Project Clover’, which will create a secure European enclave for UK and EEA TikTok user data.

By Neve Fear-Smith

/ 13 Mar 2023

TikTok’s ‘Project Clover’ Set to Ramp Up Data Security in Europe

Pinterest Takes on TikTok and YouTube With New Premium Video Ad Format to Boost Marketing Strategies

The popular pinning platform has plans to further integrate engaging video content and creative search into its content offering, with the hope to appeal to consumers, creators, and brands alike.

By Jack Shute

/ 10 Mar 2023

Pinterest Takes on TikTok and YouTube With New Premium Video Ad Format to Boost Marketing Strategies

UK Introduces New Data Privacy Laws – How Will This Affect Marketers?

The Data Protection and Digital Information Bill proposes a loosening of GDPR’s data privacy laws. But this arrives at a time when behavioural marketing is in a state of flux, facing an uncertain fate.

By Sol Wilkinson

/ 9 Mar 2023

UK Introduces New Data Privacy Laws – How Will This Affect Marketers?

How the TikTok Ban in India is Impacting the Influencer Marketing Space

The world’s most popular app has been banned entirely in India, ruling out an entire channel for brands and creators to monetise on in one of APACs largest countries.

By Neve Fear-Smith

/ 9 Mar 2023

How the TikTok Ban in India is Impacting the Influencer Marketing Space

‘I'm Seeing Influencer Marketing Really Come Into its Own’: Rahul Titus on Ogilvy’s Global Influencer Marketing Award Winning Streak

There are less than two weeks to go before earlybird entries for this year’s Global Influencer Marketing Awards close. We’re catching up with previous winners to see what they’ve been up to since last year’s ceremony.

By Jack Shute

/ 9 Mar 2023

IMTB joins the Committee of Advertising Practice Encouraging Lawful Influencer Marketing

Influencers increasingly represent a significant part of the advertising ecosystem, and the work of the IMTB and CAP combined is the next step towards committed compliance.

By Neve Fear-Smith

/ 9 Mar 2023

IMTB joins the Committee of Advertising Practice Encouraging Lawful Influencer Marketing