Meta is in a true experimentation phase at the moment, saying goodbye to old features and introducing new ones in order to develop its platforms in order to firmly position
GA4 is the fourth major release of Google Analytics and the newest iteration of the free measurement platform. Unlike previous releases, it’s an entirely new platform that will enhance
Aaron has worked at ITB Worldwide for over three years now. He started in April 2019 as Account Director, before which he had been working with an independent influencer marketing
So much of what becomes popular in the entertainment industry has always been driven by reviews and recommendations. Remember the ‘water cooler’ moment when people would excitedly huddle to debate
After announcing recently that TikTok will not be expanding its live shopping offering to Europe and the US, Facebook is the latest platform to announce that its live shopping offering
What happens to the creative industry after years of economic upheaval, the worst public health emergency in over a century and an even more chaotic inflationary outlook on the horizon?
As a marketing and media planner who started out in the performance marketing space, I have always kept an arguably biased and loyal toe in the affiliate waters – and have
Influencer marketing platform, HypeAuditor, has released new data revealing the brands that received the most organic engagement from influencers during the first half of 2022.
It may not come as
Last week, our social media feeds were slammed with comments from less than satisfied Instagram users feeling concerned that the platform that was once ideal for sharing photos with friends
