It seems like reality may finally be making a comeback.
A relatively new social media app called BeReal has captured the imaginations of Gen Z and drawn a sudden burst
As each week goes by, we see new updates from Meta on the tools that are being introduced across its platforms to entice creators and elevate their content. With a
As technology advances, so do marketing strategies. With the advent of Web 3 and digital wallets, it’s time for brands to consider how they can use upcoming technologies to
In recent years, video has overtaken social media as the most dominant content consumed by the end user. Platforms like TikTok and Instagram have absorbed the attention of internet users
We’ve all laughed at bad ‘influencer marketing’. Heck, we’ve all been responsible for it.
Influencer marketing that didn’t engage the desired audience (or any audience); influencer marketing
Understanding how much to charge as an influencer can be a daunting task. Rates can vary per campaign pending various factors, including, but not limited to deliverables, usages, exclusivity and
Consumers are spending a significant portion of their time on the open internet, yet many marketing budgets are still funnelled into walled gardens. These are powerful platforms that earn a
There’s a shift happening in the advertising and marketing landscape – consumers have lost trust in traditional advertising. At the same time, they have more control than ever in how
As Talking Influence’s portfolio expands to the US, having hosted IMS NYC earlier this year, and with the US Partnership Awards fast approaching, we wanted to recognise some of
So you’ve started a partner programme, recruited lots of publishers, and you need to maintain your channel growth. But you’ve already built relationships with the largest partners in your industry, and are seeing little impact from your ever-growing list of long-tail partners. So what’s next?
The judging panel were thrilled to see so many high-quality, innovative entries submitted for the inaugural USPAs, showing that there is a natural appetite for awarding the best partnership
