Visa Launches New UK Creator Debit Card in Partnership with TikTok
Visa has just partnered with TikTok to launch a UK-first product designed to tackle one of the sector’s most persistent problems: cash flow.
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AI Said What? Reclaiming Strategic Thinking in an Automated Ad World
Mark Zuckerberg has claimed that AI will “kill agencies” by taking over the heavy lifting of ad creation and optimisation. But whether you're brand-side or agency-side, the reality is more complex — and far more human. This session dives into the growing gap between what AI tells us has...
What’s the Key to Unlocking Retail Media?
As the sector rapidly grows, PI LIVE Europe’s Retail Media & Commerce Summit will illuminate the path to affiliate and performance integration.
Partnerize Launches Cross-Industry Initiative to Measure and Remunerate Influence in AI Environments
Founding participants include industry big-hitters Adobe, HubSpot and Vox Media.
The Department for Culture, Media and Sport Moves to Recognise Creator Businesses after Call from the Digital Creators APPG
The Department for Culture, Media and Sport has accepted the call from the Digital Creators APPG.
Influencer Appoints its First CMO as Industry is Projected to Hit Highs of $500B in 2027
Creator marketing agency Influencer has appointed its first Global Chief Marketing Officer: North American President Jenny Penich.
YouTube Just Gave Users the Option to Fully Disable Shorts: What do the Experts Say?
YouTube has just given its users an option to completely change how they use the platform: the chance to disable Shorts.
impact.com Expands Creator Management Capabilities with YouTube’s Creator Partnerships API
The expanded collaboration with YouTube comes as brands seek greater visibility into creator performance.
Meta Is Making Moves in Affiliate, But Some Creators Question Its Tactics
As the social media giant builds out its affiliate offerings, allegations of content stealing have been levelled — what does this mean for creators?
Why are AI Influencers Pretending to be at Coachella this year?
This year, a number of AI influencers have been generating content appearing to be at Coachella 2026.
More Creators Are Using AI for Video Than You Think, New Adobe Study Finds
According to a recent study by Adobe which surveyed 384 creators, 71% of video creators now use AI tools in their workflows.
Affiliate Needs to Write a Better First Chapter
It's time to switch into ‘agency operation’ mode, says Genie Goals’ Rachel Said.
What the Northernlion Creator SuperCruise That Got Cancelled Can Warn Creators About Going Too Far
Gaming Twitch streamer Northernlion announced and cancelled a huge creator cruise in a matter of days.
Henkel Bloo Taps into Retail Media With WPP Media Partnership
The partnership strategy implements a connected retail media system, using shopper data and closed-loop measurement.
Simon Hares Breaks Down Confident Communication and Negotiation
The Sales and Management Trainer says it’s important to know what you can and can’t move on.
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Deliveroo Teams Up with Rokt to Enhance Retail Media Strategy
The collaboration will allow advertisers to access Deliveroo’s platform via Rokt.
Influencer Marketing Set to Soar, Reaching $199.6 Billion by 2032
Amidst the digital transformation and burgeoning cost-effective marketing, a recent report by Allied Market Research reveals that key players such as NeoReach, Mavrck, and Aspire are leading the charge.
Your Ticket to Creator Wonderland: Influencer Marketing Show USA 2024
Secure your tickets now for Influencer Marketing Show USA 2024 and be at the forefront of the revolution shaping the future of influencer and creator marketing.
Meta Removes Precise Targeted Ads to Embrace ‘Sensitivity’
After a chaotic year of fines, bans, and lawsuits, Meta turns its attention to user privacy and gives advertisers just three months to update its targeted campaigns.
Captiv8 Takes on Influencer Marketing in Italy With EMEA Expansion
Captiv8's launch in Italy, led by experienced Country Manager Marta De Leonardis, signals a new era of influencer marketing in the region.
Week in Review: Connected TV Gets Another Perfomance-powered Update
Everything you might have missed from the past week in partnership marketing.
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