Having only been in the role of Head of Influence at Exposure for nine months, Dani Hunter is making big moves when it comes to growing the team's influencer division.
This month’s podcast guest is Tom Sweeney, Head of Creative Strategy at Fanbytes by Brainlabs.
It was great to chat with Tom and find out how his childhood infatuation
The way in which we measure influencer marketing campaign success is a much-debated topic in the industry, and ultimately, there is no one correct answer.
It’s no secret that Gen Z is taking over influencer marketing. 97% of Gen Z use some form of social media, and they are a highly engaged audience. Both
As we head into the summer season, influencer marketing certainly isn’t taking a holiday. The platforms we use are continuing to advance, and we’re seeing some super exciting acquisitions and developments happening on the agency side too.
We all know that there are benefits to tracking affiliates that are driving elusive incremental sales, but who are they, and what does this mean for your programme as a whole?
Building a solid community is essential when working with influencers to promote your brand. In their session at the Influencer Marketing Show NYC, Claire Daugherty Branded Content Partner at Meta,
LinkedIn has committed a $25 million investment toward supporting creators globally, and the Creator Accelerator Programme is an example of where this investment is being focussed. The programme was successfully
Consumer interest in financial products boomed during the lockdown as many people who were stuck at home took the time to reassess their finances. It’s a trend that has
The creator economy is currently valued at more than $20 billion with estimations suggesting that number could reach over $104.2 billion in 2022. While most of these funds go
Do you want to identify social media influencers for your marketing campaigns? You’re not the only one. Influencer marketing is a growing industry that’s market value has more
The accelerating pace of change in ‘video-first’ social media platforms is leading to a growing crisis for social media professionals. They are struggling with widening skills gaps and unrealistic
