Many of us are already tightening our belts as we feel the pinch of the cost of living crisis. It seems undeniable that another recession is looming, and even if
How to execute campaigns in a not-so-borderless online world
Undoubtedly, influencer marketing is earning its place at the global marketing table with enthusiasm. Our industry has been heralded
PI LIVE Miami will be the new home for America’s boldest and bravest brands, publishers, and marketers to reimagine the future of performance-based partnerships.
The team behind PI
The creator economy is an ecosystem where people make money from content. It’s an essential part of the global economy, now worth an estimated $100 billion dollars and includes
It seems like reality may finally be making a comeback.
A relatively new social media app called BeReal has captured the imaginations of Gen Z and drawn a sudden burst
As each week goes by, we see new updates from Meta on the tools that are being introduced across its platforms to entice creators and elevate their content. With a
As technology advances, so do marketing strategies. With the advent of Web 3 and digital wallets, it’s time for brands to consider how they can use upcoming technologies to
In recent years, video has overtaken social media as the most dominant content consumed by the end user. Platforms like TikTok and Instagram have absorbed the attention of internet users
We’ve all laughed at bad ‘influencer marketing’. Heck, we’ve all been responsible for it.
Influencer marketing that didn’t engage the desired audience (or any audience); influencer marketing
