A growing number of users are heading to TikTok to be inspired by diverse communities and discover new ideas, products, and places. The platform is full of creators who have
The social commerce industry is expected to grow three times as fast as traditional e-commerce, from $492 billion in 2021 to $1.2 trillion by 2025. During this panel
The issue
In any industry, it is important to remain aware of what has changed and what needs to change. One must never be complicit in industry-wide issues; failing
Every year we are blown away by the quality and quantity of entries we receive for the Influencer Marketing Awards that represent the pace at which the industry is evolving
It’s one thing to embrace trends – it’s another thing to create them or take them mainstream. In this session from the Influencer Marketing Show NYC, Ben Grinspan, Director
Return on investment (ROI) is one of the key metrics that help evaluate the performance of your advertising campaigns. The higher it is, the more successful you are and the
The Great Resignation is a concept that emerged after Covid-19 swept the world and profoundly changed everyday life — the way we live, and especially the way we work.
The
The growth of women’s sports on TikTok
TikTok was rife with content surrounding UEFA EURO 2020 when the platform sponsored the games for the first time, and now, the
The Influencer Marketing Awards’ judging day took place last week, and it was wonderful to see all of our esteemed judges come together to discuss this year’s best in
There is significant growth in the desire for partnership marketing in the US. To celebrate growth and development in this area, which bridges performance, affiliate, partner, and influencer marketing, the
There’s no question that when done effectively, influencer marketing can produce a major lift in brand awareness and revenue. Just look at these three statistics that showcase just how
