Understanding how much to charge as an influencer can be a daunting task. Rates can vary per campaign pending various factors, including, but not limited to deliverables, usages, exclusivity and
Consumers are spending a significant portion of their time on the open internet, yet many marketing budgets are still funnelled into walled gardens. These are powerful platforms that earn a
There’s a shift happening in the advertising and marketing landscape – consumers have lost trust in traditional advertising. At the same time, they have more control than ever in how
As Talking Influence’s portfolio expands to the US, having hosted IMS NYC earlier this year, and with the US Partnership Awards fast approaching, we wanted to recognise some of
So you’ve started a partner programme, recruited lots of publishers, and you need to maintain your channel growth. But you’ve already built relationships with the largest partners in your industry, and are seeing little impact from your ever-growing list of long-tail partners. So what’s next?
The judging panel were thrilled to see so many high-quality, innovative entries submitted for the inaugural USPAs, showing that there is a natural appetite for awarding the best partnership
Meta is in a true experimentation phase at the moment, saying goodbye to old features and introducing new ones in order to develop its platforms in order to firmly position
GA4 is the fourth major release of Google Analytics and the newest iteration of the free measurement platform. Unlike previous releases, it’s an entirely new platform that will enhance
Aaron has worked at ITB Worldwide for over three years now. He started in April 2019 as Account Director, before which he had been working with an independent influencer marketing
So much of what becomes popular in the entertainment industry has always been driven by reviews and recommendations. Remember the ‘water cooler’ moment when people would excitedly huddle to debate
After announcing recently that TikTok will not be expanding its live shopping offering to Europe and the US, Facebook is the latest platform to announce that its live shopping offering
What happens to the creative industry after years of economic upheaval, the worst public health emergency in over a century and an even more chaotic inflationary outlook on the horizon?
