Visa Launches New UK Creator Debit Card in Partnership with TikTok
Visa has just partnered with TikTok to launch a UK-first product designed to tackle one of the sector’s most persistent problems: cash flow.
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AI Said What? Reclaiming Strategic Thinking in an Automated Ad World
Mark Zuckerberg has claimed that AI will “kill agencies” by taking over the heavy lifting of ad creation and optimisation. But whether you're brand-side or agency-side, the reality is more complex — and far more human. This session dives into the growing gap between what AI tells us has...
What’s the Key to Unlocking Retail Media?
As the sector rapidly grows, PI LIVE Europe’s Retail Media & Commerce Summit will illuminate the path to affiliate and performance integration.
Partnerize Launches Cross-Industry Initiative to Measure and Remunerate Influence in AI Environments
Founding participants include industry big-hitters Adobe, HubSpot and Vox Media.
The Department for Culture, Media and Sport Moves to Recognise Creator Businesses after Call from the Digital Creators APPG
The Department for Culture, Media and Sport has accepted the call from the Digital Creators APPG.
Influencer Appoints its First CMO as Industry is Projected to Hit Highs of $500B in 2027
Creator marketing agency Influencer has appointed its first Global Chief Marketing Officer: North American President Jenny Penich.
YouTube Just Gave Users the Option to Fully Disable Shorts: What do the Experts Say?
YouTube has just given its users an option to completely change how they use the platform: the chance to disable Shorts.
impact.com Expands Creator Management Capabilities with YouTube’s Creator Partnerships API
The expanded collaboration with YouTube comes as brands seek greater visibility into creator performance.
Meta Is Making Moves in Affiliate, But Some Creators Question Its Tactics
As the social media giant builds out its affiliate offerings, allegations of content stealing have been levelled — what does this mean for creators?
Why are AI Influencers Pretending to be at Coachella this year?
This year, a number of AI influencers have been generating content appearing to be at Coachella 2026.
More Creators Are Using AI for Video Than You Think, New Adobe Study Finds
According to a recent study by Adobe which surveyed 384 creators, 71% of video creators now use AI tools in their workflows.
Affiliate Needs to Write a Better First Chapter
It's time to switch into ‘agency operation’ mode, says Genie Goals’ Rachel Said.
What the Northernlion Creator SuperCruise That Got Cancelled Can Warn Creators About Going Too Far
Gaming Twitch streamer Northernlion announced and cancelled a huge creator cruise in a matter of days.
Henkel Bloo Taps into Retail Media With WPP Media Partnership
The partnership strategy implements a connected retail media system, using shopper data and closed-loop measurement.
Simon Hares Breaks Down Confident Communication and Negotiation
The Sales and Management Trainer says it’s important to know what you can and can’t move on.
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Tech Talk: Browser Updates and FCC Changes That Should Be On Your Radar
Heading into the new year, make sure you’re aware of Google’s CMP and cookie updates, as well as the new FCC rules impacting performance and affiliate marketing.
End of Year Wrap-Up – Our Favourite Stories From 2023
Let's reflect on 2023 before we break for the holidays!
Influencer Marketing’s AI Revolution: Optimism and Transparency
The study reveals a transformative shift in the influencer marketing industry, with cautious optimism and a call for transparency at its core.
Artificial Intelligence - The Key To Unlocking Revenue And Scale For Commerce Content?
Katy Lee, Director of Partner Success at impact.com companies Trackonomics and Pressboard, asks whether AI can be trusted to help drive the sector’s growth and expand its exciting potential.
Week in Review: TikTok Trends 2024, YouTube's Revenue Secrecy, and the IAB's Creator Focus
From Instagram's celebrity podcast debut to Traackr's top brands in influencer marketing, and China's luxury leaders, we’ve summarised a week of seismic shifts in digital landscapes and influencer marketing strategies.
REPLAY: Breaking the Ad Mold: Next-Level Influencer Tactics for 2024
Our webinar helped redefine attendees’ approach to influencer campaigns in 2024, providing the chance to gain a competitive edge in the dynamic world of influencer marketing.
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