Social media is the most popular online activity these days with 22% of the time spent online being attributed to social networking sites.
We live in a social media-driven
Having previously worked in roles at RCA Record, Sony Music, and Adidas, Minnie Harding has now been managing a roster of talent at YM&U Group for eight months.
The rise of social media has produced some incredible business opportunities. As an influencer, you’ve already used your creativity and unique perspectives to tap into some of these. You
This month’s podcast guest is Founder of SevenSix Agency, Charlotte Williams.
Having always had a keen interest in the social media space, Charlotte founded her own industry just over
With the amount of talk we hear about privacy and tracking changes, it’s becoming tempting to block out the noise, so to speak. For a long time it felt, for some, as if there was a lot more talk than action.
Ten years ago, no one would’ve expected the influencer space to be what it is today. With change constantly upon the influencer marketing sphere, how are the roles within the industry progressing?
Fast fashion takes inspiration from celebrities and the catwalk, making styles inexpensive and accessible for many. Prices are low and options are wide. Companies turn to influencers to promote their
As always, the opportunities for content creators and brands to thrive on social media platforms are expanding. We explore this month's exciting updates from TikTok, Instagram and Twitter as well as news from IMS NYC partners, Mavrck.
The first-ever Influencer Marketing Show in New York is now under our belt. The boutique event attracted some of the world's most renowned brands and influencer marketing stakeholders under one roof for a day jam-packed full of actionable learnings and networking.
What started out as a group of friends collaborating on YouTube videos together to entertain an audience has fast become a thriving empire. If you aren’t familiar with the Sidemen, you must be living under a rock.
With the Influencer Marketing Show NYC commencing tomorrow, and IMS London now in our diaries, we wanted to share a refresher of the sort of content and insights that you
