Having started her career in the fashion industry, and then moving towards the digital marketing space, it’s a true sign of the times that Sarah is now solidified within the influencer marketing industry.
It is no secret that the influencer marketing space is expanding at a rapid pace. Influencer partnerships are becoming increasingly relevant amongst a growing number of markets across the world,
For the second year running, the Influencer Marketing Show London will take place at Old Billingsgate on its own dedicated day following PI LIVE London. As the influencer marketing space
With the Influencer Marketing Show NYC commencing next week, and IMS London now in our diaries, we wanted to share a refresher of the sort of content and insights that
Influencers recently started including ad breaks in their content pipeline—most notably on Instagram, largely resembling traditional linear TV ads. It’s a massive change to the role and responsibility
With a background in social media digital marketing, a year and a half ago, Yasmine Duran was extremely pleased to begin her new venture as a talent manager.
Picture this, it’s your typical mid-week morning and I’m sifting through emails, putting out the odd fire, lighting another under a colleague. Between sips of coffee, I
At the end of 2021, TikTok announced it was launching a service that would turn its viral food videos into meals you could order and enjoy within minutes. The service,
When the pandemic struck in March of 2020, at the age of 17, Christian Di Bratto founded his company, Deebo, which aims to bring brand partnerships to some of TikTok's top creators.
At a time when the impending demise of third-party cookies is expected to increase fragmentation across the digital advertising supply chain, ad tech fee transparency has never been more important for brands looking to maximise ad spend.
Brand and influencer partnerships are key drivers when it comes to driving conversion and engaging consumers to become aware of and loyal to your brand. In this case study, Robin
