The Department for Culture, Media and Sport Moves to Recognise Creator Businesses after Call from the Digital Creators APPG
The Department for Culture, Media and Sport has accepted the call from the Digital Creators APPG.
The Home of Affiliate, Performance & Creator Economy News
Get started with our best stories
Influencer Appoints its First CMO as Industry is Projected to Hit Highs of $500B in 2027
Creator marketing agency Influencer has appointed its first Global Chief Marketing Officer: North American President Jenny Penich.
YouTube Just Gave Users the Option to Fully Disable Shorts: What do the Experts Say?
YouTube has just given its users an option to completely change how they use the platform: the chance to disable Shorts.
impact.com Expands Creator Management Capabilities with YouTube’s Creator Partnerships API
The expanded collaboration with YouTube comes as brands seek greater visibility into creator performance.
Meta Is Making Moves in Affiliate, But Some Creators Question Its Tactics
As the social media giant builds out its affiliate offerings, allegations of content stealing have been levelled — what does this mean for creators?
Why are AI Influencers Pretending to be at Coachella this year?
This year, a number of AI influencers have been generating content appearing to be at Coachella 2026.
More Creators Are Using AI for Video Than You Think, New Adobe Study Finds
According to a recent study by Adobe which surveyed 384 creators, 71% of video creators now use AI tools in their workflows.
Affiliate Needs to Write a Better First Chapter
It's time to switch into ‘agency operation’ mode, says Genie Goals’ Rachel Said.
What the Northernlion Creator SuperCruise That Got Cancelled Can Warn Creators About Going Too Far
Gaming Twitch streamer Northernlion announced and cancelled a huge creator cruise in a matter of days.
Henkel Bloo Taps into Retail Media With WPP Media Partnership
The partnership strategy implements a connected retail media system, using shopper data and closed-loop measurement.
Simon Hares Breaks Down Confident Communication and Negotiation
The Sales and Management Trainer says it’s important to know what you can and can’t move on.
Consumer Journeys Are Changing, and Affiliate Must Keep Pace, Says Rory Sale
As last click falls out of favour, we spoke to Rory Sale about how the industry adapts.
American Eagle Returns with Fresh Sydney Sweeney Campaign after Previous Backlash
American Eagle has returned with Sydney Sweeney for a brand new 'Syd for short' campaign, which appears uncontroversial so far.
Coachella Brand Houses Are the New Norm… So Who Did It Best in 2026?
Let's dive into the brand houses that brought the most to Coachella 2026.
Fifty Shades of Risk, Inside Affiliate’s Grey Zones
Behind the promise of performance lies a complex web of risk. From opaque sub-networks to questionable overrides and elusive compliance practices, affiliate marketing, despite its accountability, still harbours grey areas that threaten brand safety and program integrity....
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
The latest posts only for subscribers
The Global Influencer Marketing Awards 2024: Riding the Wave of Creator Evolution
With new categories, where innovation meets recognition in the ever-evolving influencer marketing landscape, the GIMA Entry Kit is now available to download.
Week in Review: TikTok for News, Sexy Sponsored Posts, & an FTC Influencer Warning
Influencer marketers get an FTC warning, M&C Saatchi reveals a new creator marketing venture, Americans use TikTok for news, and sexy influencer posts make more cash, plus more.
Cyber Week 2023: Surges in Performance Marketing and BNPL, While Affiliate Marketing Sees a Dip
Performance marketing and BNPL reach new heights, while affiliate marketing sees less sales compared to last year.
Measuring What Matters in Creator Marketing With Whalar’s Head of Media, Measurement & Analytics
As the creator economy matures, Whalar addresses the escalating demand for robust measurement frameworks to substantiate how campaigns are driving tangible business value.
Google is Testing Even More Discount Features, Shaking Up the Affiliate Space
Google is trying out even more updates to its SERPs to display discounts and deals. Is this going to generate an immovable roadblock for affiliate traffic?
Mega Influencers, Social Bans and Booming Ad Spend: Influencer Marketing in Southeast Asia
Southeast Asia presents a well of opportunity for influencer marketing. But there are some important things to be aware of. Macro or micro influencers? Which social platform? How much growth can you expect? We explore below.
Recommended
