Maybe you’ve seen this stat: a survey conducted by Influencer Marketing Hub revealed nine in ten marketing teams that have previously run influencer campaigns say influencer marketing is as
Trust is a key component to the success of influencer marketing – trust between the brand and influencer and trust between the influencer and their audience. But with influencer marketing now
There are many factors weighing heavily on marketers as they look at their 2022 investment plans. In the search for reliable performance and brand safety, retail media has become an
A global study of nearly 5,000 Gen Z people was carried out by Snap in partnership with Crowd DNA revealing what motivates Gen Z to engage with brands, what
Today’s guest is CEO of AFK Group, Matt Woods. AFK is a full-service talent management and representation agency for streamers and gaming creators including Captain Puffy, Fundy, and
For any brand with or considering a marketing budget on TikTok, staying away from potentially problematic content is vital for not seeing those dollars wasted. The platform is aware of
PerformanceIN and Talking Influence are over the moon to be announcing the official launch of the inaugural US Partnership Awards.
The brand new awards ceremony, coming to America in Autumn
Beauty For All (BFA) is the home to the world's largest beauty subscription brands, including IPSY, BoxyCharm and Refreshments. Neika Colbourne has been a part of BFA for seven years, beginning when IPSY was just a standalone startup.
What is community in Web3, and how is it built?
Marketing to consumers has always required forging a connection between potential buyers and your brand. Brand community-building combines two
Each year we aim to ensure that the Influencer Marketing Awards judging panel is representative of our industry and inclusive of people from all areas of the influencer marketing sphere
With the growth of social platforms, and the increase in it’s prevalence, it’s common knowledge that influencer marketing is a hugely successful marketing tactic, with more and more brands ploughing their focus (and spend) into influencers, especially within the fashion and beauty sectors.
