Sharmayne Anandarajah joined The Good Egg not long after the agency was founded, just before the pandemic in 2020. Since then, the team has taken home the Influencer Marketing Award for Best Boutique Influencer Marketing Agency, and Sharmayne has been there every step of the way…
TikTok launched its QVC-style live shopping offering at the end of 2021, but in some markets, it has struggled to gain traction. After initially launching in Asia, the UK
The Origin Trials for Google’s Privacy Sandbox are well underway, and the industry is patiently awaiting the conclusions. With so much of the internet dependent on interactions with Google’s platform, the Origin Trials results have the potential to shape the future of the open web.
We can’t believe that the Influencer Marketing Awards were almost a month ago! It’s great to see the winners still riding the high from their wins.
The ceremony
Back in April, we welcomed Rakuten Advertising to PI LIVE Advanced and Mavrck to the Influencer Marketing Show NYC as platinum partners. Two month’s on, we are thrilled to
Cannes Lions International Festival of Creativity took place at the end of June, and yet again, was a hub for those in the creative communications industry to come together and share actionable insights and learnings.
Conversations surrounding Artificial Intelligence (AI) and Machine Learning (ML) have been taking place for years, and it’s undeniable that they have brought about severe misconceptions and, well, drama.
This month, brand new features from Instagram put an emphasis on user safety as well as creator engagement, Pinterest ups its AI shopping experience, and TikTok welcomes a brand new marketing partner.
The partnership marketing sands are shifting and the landscape is progressing, and it’s really important not to ignore this change and opportunity.
The channel is dynamic and offers the
With 75% of the world’s population above the age of 13 using social media, it is now widely accepted that influencer marketing is a great tool for brands to
