In a recent survey, more than half of marketers state they do not have a Consent Management Platform, and many are confused about privacy policy. The repercussions could be ruinous.
Acceleration Partners is set to bolster its influencer marketing offering by acquiring influencer agency, Influencer Response, and boutique performance marketing firm, Volt.
With further redundancies expected within the tech and advertising landscape, Hello Partner has launched a new free jobs board to help keep our homegrown talent.
When it comes to influencer marketing, converting consumers at checkout point doesn’t always have to be your ultimate measure of campaign success. There may be times that you will instead want to consider the ‘soft approach’.
Depending on your goal, it may actually be beneficial to to partner with a brand that isn’t reaching consumers in their millions. Smaller reach sometimes means bigger engagement.
Black Friday 2022 saw a breakthrough in mobile e-commerce, and despite online transactions increasing in the US, consumers in the UK were expectably more hesitant given the macroeconomic situation.
After spending six years climbing the ladder at Gleam Futures, eventually becoming the agency's first Podcast Lead, the time has now come for Millie Webber to embark on the next chapter of her career in the podcast space in her role at Spirit Studios.
Forbes legendary 30 Under 30 lists aim to recognise exceptional entrepreneurs across industries including, but not limited to, Hollywood entertainment, science, sport, and marketing and advertising.
