AI is set to transform the way we interact with search engines for the foreseeable future. We're considering how this will impact the affiliate channel.
The past couple of weeks have looked like the closest Big Tech could get to a full blown boxing match. The fighters in question: Microsoft and Google.
Microsoft has been gearing up for the AI arms race since the start of the year. Upon ChatGPT’s explosion into the mainstream, Bill Gates vocalised his faith in the tech, and Microsoft ramped up its partnership with OpenAI.
Affiliate marketing has always been valued because it is easy to measure. The final click is easy to measure, but that does not automatically make it the most valuable moment
According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
From brands to creators, The Goat Agency’s Annabel Harris walks through how to make moves in 2026.
