AI is set to transform the way we interact with search engines for the foreseeable future. We're considering how this will impact the affiliate channel.
The past couple of weeks have looked like the closest Big Tech could get to a full blown boxing match. The fighters in question: Microsoft and Google.
Microsoft has been gearing up for the AI arms race since the start of the year. Upon ChatGPT’s explosion into the mainstream, Bill Gates vocalised his faith in the tech, and Microsoft ramped up its partnership with OpenAI.
I’ve spent much of my career working with established affiliate programmes. Recruiting publishers, entering new markets and increasing visibility can deliver strong early growth. Once a programme reaches scale,
Influencer marketing doesn’t need another tool solving one part of the problem. It needs a connected operating layer that brings intelligence, activation and commerce into one scalable commercial channel.
Could music copyright be this easy for brands? We caught up with Paul Sampson, Founder and CEO of LICKD.
Reward Gateway | Edenred's Annie Gateva breaks down the biggest affiliate trends, brand-publisher synergy and the power of genuine audience insight.
