AI is set to transform the way we interact with search engines for the foreseeable future. We're considering how this will impact the affiliate channel.
The past couple of weeks have looked like the closest Big Tech could get to a full blown boxing match. The fighters in question: Microsoft and Google.
Microsoft has been gearing up for the AI arms race since the start of the year. Upon ChatGPT’s explosion into the mainstream, Bill Gates vocalised his faith in the tech, and Microsoft ramped up its partnership with OpenAI.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
