Hello Partner (Page 197)

Snapchat Launches a New Accelerator Programme to Support Black Creatives

It is not uncommon for black creators to face unique systemic barriers across the creator industry, including but not limited to disparities in compensation and attribution, and toxic experiences. Snapchat

By Neve Fear-Smith

/ 27 Jun 2022

Snapchat Launches a New Accelerator Programme to Support Black Creatives

We Need to Talk About Affiliate Marketing

I have just hit the milestone of one decade in the affiliate industry, and throughout the last ten years I have seen some brilliant pieces of work, innovation, and positive changes within the industry.

By Guest Writer

/ 23 Jun 2022

We Need to Talk About Affiliate Marketing

Netflix’s Planned Adoption of AVOD Points to Wider Trend Across Streaming Services

More than 200,000 subscribers left Netflix during the first quarter of 2022. Its revenue is falling, and the company is shedding employees to compensate. All of this is happening

By Guest Writer

/ 23 Jun 2022

Netflix’s Planned Adoption of AVOD Points to Wider Trend Across Streaming Services

Diversity in Casting: It’s Time For a Wakeup Call

Today, consumers expect more from brands. They expect more than just a transaction, quality service and reliability. They expect brands to be socially conscious, outspoken on important social issues, and

By Guest Writer

/ 23 Jun 2022

Diversity in Casting: It’s Time For a Wakeup Call

Sincerity and Personalisation in Influencer Marketing

Who do consumers trust more: ads from companies or ordinary people? If you chose the latter, we’d have to agree. People are more trusting of other people these days.

By Guest Writer

/ 22 Jun 2022

Sincerity and Personalisation in Influencer Marketing

Will Subscription Services Help Instagram Turn the Tide for Original Content?

Earlier this year, Instagram began rolling out subscription services, giving a select few content creators the ability to charge fans for access to specific content. Following the success of the

By Guest Writer

/ 21 Jun 2022

Will Subscription Services Help Instagram Turn the Tide for Original Content?

Want to Share Your Expertise at the US Partnership Awards? Here’s the Judging Panel You Could be Joining…

The US Partnership Awards, hosted by PerformanceIN and Talking Influence, are taking place on September 7, at the legendary Sony Hall in the heart of New York City. Created to

By Niamh Butler-Walton

/ 16 Jun 2022

Want to Share Your Expertise at the US Partnership Awards? Here’s the Judging Panel You Could be Joining…

Top Tips for Those From Lower Socioeconomic Backgrounds Who Want to Make it in Influencer Marketing

Today is National Social Mobility Awareness Day in the UK – but with just 12% of creative industry staff hailing from working class backgrounds, there is still much work to be

By Niamh Butler-Walton

/ 16 Jun 2022

Top Tips for Those From Lower Socioeconomic Backgrounds Who Want to Make it in Influencer Marketing

Essential Tips for Creators to Reach Beyond Your Network and Build a Community

For content creators, it is essential to have a strategy when it comes to expanding your reach, as well as retaining your current audience. In order to truly engage a

By Neve Fear-Smith

/ 14 Jun 2022

Essential Tips for Creators to Reach Beyond Your Network and Build a Community

Influencer Marketing Tips and Trends for 2022

The year 2022 will be remembered as the one in which influencer marketing finally landed in the big league of digital marketing. Globally worth $16.4bn (up from $1.7bn

By Guest Writer

/ 13 Jun 2022

Influencer Marketing Tips and Trends for 2022

Celebrating Effective, Creative and Inclusive Collaborations – Influencer Marketing Awards 2022 Winners Unveiled

That’s a wrap! For the first time since 2019, Talking Influence hosted the Influencer Marketing Awards in person at London’s Sheraton Grand, and it went off without a

By Neve Fear-Smith

/ 10 Jun 2022

Celebrating Effective, Creative and Inclusive Collaborations – Influencer Marketing Awards 2022 Winners Unveiled

IMS NYC Session Spotlight: How to Create a Media Plan with Influence in Mind

When building a media plan, in this current marketing landscape, it’s essential that you have influence in mind.

By Neve Fear-Smith

/ 9 Jun 2022

IMS NYC Session Spotlight: How to Create a Media Plan with Influence in Mind