The theme for this year’s International Women’s Day is #BreakTheBias. Social media users are encouraged to share images online using this hashtag in the lead up to and
Programmatic’s promise was to bring efficiency to digital advertising, but the ecosystem can still be hampered by fragmentation and laborious processes. With the average number of supply side-platforms
Lucy Edgerley has been in the role of Client Director at Buttermilk for just over a year after joining the agency initially in 2019. When Lucy was introduced to the co-founders Jamie and Motez, she soon realised how much she loved everything that the agency stands for.
3D-Billboards, TikTok, and the Metaverse have opened a whole new window of opportunities and ways brands can target consumers. Over the past several years, the social media landscape has
The goal of Pinterest’s new Elevates programme is to enable the growth of underrepresented businesses on the platform. The programme will provide both monetary and strategic support to 10
Speaking to women within the influencer marketing industry, whether agency or creator side, allows us to learn more about the skill, passion, and talent that women bring to the industry.
Video marketing is an integral part of any good marketing strategy. In 2020, 92% of marketers said they routinely used videos as part of their campaigns, and a further 88%
With the continued rise of card-linked offers (CLO) and the development of apps providing more ways for consumers to manage their finances, what will incentive partnerships bring to the space in 2022?
At 24 years old, Dana Hasson has found the sweet spot of social media success, amassing a loyal TikTok following of over 2.5 million in just two years.
Pinterest’s AR shopping feature expands
Pinterest is working with a select group of US retailers expanding its AR shopping feature, allowing shoppers on the app to use the ‘Lens
“The idea that the harder you work, the better you’re going to be is just garbage. The greatest improvement is made by the man or woman who works more intelligently.” - Bill Bowerman, Founder of Nike
