Indulge in this panel session from PI LIVE London 2022 featuring: Eve Hutchinson from Boohoo, Briony Sheard from Medicom, Robin Ward from LTK, and Sofia Charalambous from Harvey Nichols.
Straight from the Influencer Marketing Show London 2022 video vault. Hello Partner Journalist, Neve Fear-Smith, chats with industry legend, Dom Smales, to discover whether subscriptions could be the way forward for content creators.
With even the world’s largest tech companies being affected by the current state of the economy, it seems as though job security is far from guaranteed.
With millions wanting to make a name for themselves, the seemingly ‘old guard’ of online influencers need to reinvent their content so they can stay relevant.
But what is the negative impact of 'shock value'?
Are you more likely to make a purchase after seeing an item advertised online, or after the item is recommended to you by a trusted friend or family member?
During pressing economic times, you do not want to be making any mistakes when it comes to selecting the influencers you work with.
Here are six ways that you can make sure you're picking the perfect influencer partners!
