The Department for Culture, Media and Sport Moves to Recognise Creator Businesses after Call from the Digital Creators APPG
The Department for Culture, Media and Sport has accepted the call from the Digital Creators APPG.
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Influencer Appoints its First CMO as Industry is Projected to Hit Highs of $500B in 2027
Creator marketing agency Influencer has appointed its first Global Chief Marketing Officer: North American President Jenny Penich.
YouTube Just Gave Users the Option to Fully Disable Shorts: What do the Experts Say?
YouTube has just given its users an option to completely change how they use the platform: the chance to disable Shorts.
impact.com Expands Creator Management Capabilities with YouTube’s Creator Partnerships API
The expanded collaboration with YouTube comes as brands seek greater visibility into creator performance.
Meta Is Making Moves in Affiliate, But Some Creators Question Its Tactics
As the social media giant builds out its affiliate offerings, allegations of content stealing have been levelled — what does this mean for creators?
Why are AI Influencers Pretending to be at Coachella this year?
This year, a number of AI influencers have been generating content appearing to be at Coachella 2026.
More Creators Are Using AI for Video Than You Think, New Adobe Study Finds
According to a recent study by Adobe which surveyed 384 creators, 71% of video creators now use AI tools in their workflows.
Affiliate Needs to Write a Better First Chapter
It's time to switch into ‘agency operation’ mode, says Genie Goals’ Rachel Said.
What the Northernlion Creator SuperCruise That Got Cancelled Can Warn Creators About Going Too Far
Gaming Twitch streamer Northernlion announced and cancelled a huge creator cruise in a matter of days.
Henkel Bloo Taps into Retail Media With WPP Media Partnership
The partnership strategy implements a connected retail media system, using shopper data and closed-loop measurement.
Simon Hares Breaks Down Confident Communication and Negotiation
The Sales and Management Trainer says it’s important to know what you can and can’t move on.
Consumer Journeys Are Changing, and Affiliate Must Keep Pace, Says Rory Sale
As last click falls out of favour, we spoke to Rory Sale about how the industry adapts.
American Eagle Returns with Fresh Sydney Sweeney Campaign after Previous Backlash
American Eagle has returned with Sydney Sweeney for a brand new 'Syd for short' campaign, which appears uncontroversial so far.
Coachella Brand Houses Are the New Norm… So Who Did It Best in 2026?
Let's dive into the brand houses that brought the most to Coachella 2026.
Fifty Shades of Risk, Inside Affiliate’s Grey Zones
Behind the promise of performance lies a complex web of risk. From opaque sub-networks to questionable overrides and elusive compliance practices, affiliate marketing, despite its accountability, still harbours grey areas that threaten brand safety and program integrity....
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impact.com’s Smita Pillai on How to Achieve Inclusion in Partnership Marketing
Smita Pillai joins the Female Leaders panel to discuss how the marketing industry can do more to represent and celebrate diverse and marginalised voices to achieve inclusion.
Uber’s Head of Advertising Shares Top Consumer Secrets at PI LIVE Europe
Among the buzzing networking and numerous industry-leading sessions, the keynote presentation from Paul Wright was a definite highlight, with attendees taking away exclusive insights.
One to Watch – Elizabeth Hoover, DMi Partners
Elizabeth Hoover Website | LinkedIn Elizabeth Hoover, a vital force within DMi Partners, has emerged as a prominent figure in the affiliate marketing landscape. With a rich background spanning technology, brand management, and agency expertise, Hoover brings a nuanced wisdom to the table. Her adeptness in international expansion and innovative affiliate...
Performance Marketing Team of the Year – Partnerize
Partnerize Website | LinkedIn Partnerize's Power of One: A Better Way to Partner. Partnerize demonstrates unparalleled prowess as a performance marketing team, distinguished by its 'Power of One' ethos. Serving 2,000 prominent global brands, Partnerize uniquely combines full-service account management with advanced technology capabilities, revolutionising affiliate...
Best Use of Data – RevLifter & River Island
RevLifter Website | LinkedIn 0:00 /0:10 1× Revlifter & River Island - Growing Intelligently In the US Iconic British high street brand River Island strategically approached its expansion into the US market by harnessing the power of data. Opting for sustainable growth over fleeting gains, River Island partnered with...
Together We Solved That! – Intent.ly & Kwik Fit
Intent.ly Website | LinkedIn 0:00 /0:10 1× Intent.ly & Kwik Fit: Proving The Incremental Value of Onsite Engagement & Conversion Tech Intent.ly, a customer journey optimisation platform, joined forces with the established automotive giant, Kwik Fit, in a pioneering collaboration. Their focus: proving the incremental value...
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