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What Does LinkedIn’s UK Accelerator Programme Mean for Creators?

LinkedIn has committed a $25 million investment toward supporting creators globally, and the Creator Accelerator Programme is an example of where this investment is being focussed. The programme was successfully

By Neve Fear-Smith

/ 25 May 2022

What Does LinkedIn’s UK Accelerator Programme Mean for Creators?

Building an Affiliate Strategy for the Highly Regulated Financial Sector

Consumer interest in financial products boomed during the lockdown as many people who were stuck at home took the time to reassess their finances. It’s a trend that has

By Guest Writer

/ 24 May 2022

Building an Affiliate Strategy for the Highly Regulated Financial Sector

User Experience is Important — But So is the Creator Experience

The creator economy is currently valued at more than $20 billion with estimations suggesting that number could reach over $104.2 billion in 2022. While most of these funds go

By Guest Writer

/ 24 May 2022

User Experience is Important — But So is the Creator Experience

How AI Can Help You Avoid Influencer Fraud

Do you want to identify social media influencers for your marketing campaigns? You’re not the only one. Influencer marketing is a growing industry that’s market value has more

By Guest Writer

/ 23 May 2022

How AI Can Help You Avoid Influencer Fraud

Growing Skills Gap for Social Media Marketers Amidst Accelerating Pace of Platform Change

The accelerating pace of change in ‘video-first’ social media platforms is leading to a growing crisis for social media professionals. They are struggling with widening skills gaps and unrealistic

By Guest Writer

/ 20 May 2022

Growing Skills Gap for Social Media Marketers Amidst Accelerating Pace of Platform Change

TikTok Inspires Brand and Creator Collaborations

A growing number of users are heading to TikTok to be inspired by diverse communities and discover new ideas, products, and places. The platform is full of creators who have

By Neve Fear-Smith

/ 19 May 2022

IMS NYC Session Spotlight: “Influencing the Retail Revolution”: How Creators and Social Commerce are Reshaping How People Shop

The social commerce industry is expected to grow three times as fast as traditional e-commerce, from $492 billion in 2021 to $1.2 trillion by 2025. During this panel

By Neve Fear-Smith

/ 19 May 2022

IMS NYC Session Spotlight: “Influencing the Retail Revolution”: How Creators and Social Commerce are Reshaping How People Shop

Have Your Say: The Racial Pay Gap in Influencer Marketing

The issue In any industry, it is important to remain aware of what has changed and what needs to change. One must never be complicit in industry-wide issues; failing

By Guest Writer

/ 18 May 2022

Have Your Say: The Racial Pay Gap in Influencer Marketing

Vote For Your Influencer Marketing Awards Rising Star 2022!

Every year we are blown away by the quality and quantity of entries we receive for the Influencer Marketing Awards that represent the pace at which the industry is evolving

By Neve Fear-Smith

/ 17 May 2022

Vote For Your Influencer Marketing Awards Rising Star 2022!

IMS NYC Session Spotlight: Catalysing Change - Getting Ahead of the Cultural Curve

It’s one thing to embrace trends – it’s another thing to create them or take them mainstream. In this session from the Influencer Marketing Show NYC, Ben Grinspan, Director

By Neve Fear-Smith

/ 16 May 2022

IMS NYC Session Spotlight: Catalysing Change - Getting Ahead of the Cultural Curve

How to Increase ROI of Your Influencer Marketing Campaign

Return on investment (ROI) is one of the key metrics that help evaluate the performance of your advertising campaigns. The higher it is, the more successful you are and the

By Guest Writer

/ 16 May 2022

How to Increase ROI of Your Influencer Marketing Campaign

Winning the Great Resignation: Building an Army of Freelancers Who Help Your Brand Dominate

The Great Resignation is a concept that emerged after Covid-19 swept the world and profoundly changed everyday life — the way we live, and especially the way we work. The

By Guest Writer

/ 13 May 2022