The growth of women’s sports on TikTok
TikTok was rife with content surrounding UEFA EURO 2020 when the platform sponsored the games for the first time, and now, the
The Influencer Marketing Awards’ judging day took place last week, and it was wonderful to see all of our esteemed judges come together to discuss this year’s best in
There is significant growth in the desire for partnership marketing in the US. To celebrate growth and development in this area, which bridges performance, affiliate, partner, and influencer marketing, the
There’s no question that when done effectively, influencer marketing can produce a major lift in brand awareness and revenue. Just look at these three statistics that showcase just how
Social media is the most popular online activity these days with 22% of the time spent online being attributed to social networking sites.
We live in a social media-driven
Having previously worked in roles at RCA Record, Sony Music, and Adidas, Minnie Harding has now been managing a roster of talent at YM&U Group for eight months.
The rise of social media has produced some incredible business opportunities. As an influencer, you’ve already used your creativity and unique perspectives to tap into some of these. You
This month’s podcast guest is Founder of SevenSix Agency, Charlotte Williams.
Having always had a keen interest in the social media space, Charlotte founded her own industry just over
With the amount of talk we hear about privacy and tracking changes, it’s becoming tempting to block out the noise, so to speak. For a long time it felt, for some, as if there was a lot more talk than action.
Ten years ago, no one would’ve expected the influencer space to be what it is today. With change constantly upon the influencer marketing sphere, how are the roles within the industry progressing?
Fast fashion takes inspiration from celebrities and the catwalk, making styles inexpensive and accessible for many. Prices are low and options are wide. Companies turn to influencers to promote their
