The Department for Culture, Media and Sport Moves to Recognise Creator Businesses after Call from the Digital Creators APPG
The Department for Culture, Media and Sport has accepted the call from the Digital Creators APPG.
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Influencer Appoints its First CMO as Industry is Projected to Hit Highs of $500B in 2027
Creator marketing agency Influencer has appointed its first Global Chief Marketing Officer: North American President Jenny Penich.
YouTube Just Gave Users the Option to Fully Disable Shorts: What do the Experts Say?
YouTube has just given its users an option to completely change how they use the platform: the chance to disable Shorts.
impact.com Expands Creator Management Capabilities with YouTube’s Creator Partnerships API
The expanded collaboration with YouTube comes as brands seek greater visibility into creator performance.
Meta Is Making Moves in Affiliate, But Some Creators Question Its Tactics
As the social media giant builds out its affiliate offerings, allegations of content stealing have been levelled — what does this mean for creators?
Why are AI Influencers Pretending to be at Coachella this year?
This year, a number of AI influencers have been generating content appearing to be at Coachella 2026.
More Creators Are Using AI for Video Than You Think, New Adobe Study Finds
According to a recent study by Adobe which surveyed 384 creators, 71% of video creators now use AI tools in their workflows.
Affiliate Needs to Write a Better First Chapter
It's time to switch into ‘agency operation’ mode, says Genie Goals’ Rachel Said.
What the Northernlion Creator SuperCruise That Got Cancelled Can Warn Creators About Going Too Far
Gaming Twitch streamer Northernlion announced and cancelled a huge creator cruise in a matter of days.
Henkel Bloo Taps into Retail Media With WPP Media Partnership
The partnership strategy implements a connected retail media system, using shopper data and closed-loop measurement.
Simon Hares Breaks Down Confident Communication and Negotiation
The Sales and Management Trainer says it’s important to know what you can and can’t move on.
Consumer Journeys Are Changing, and Affiliate Must Keep Pace, Says Rory Sale
As last click falls out of favour, we spoke to Rory Sale about how the industry adapts.
American Eagle Returns with Fresh Sydney Sweeney Campaign after Previous Backlash
American Eagle has returned with Sydney Sweeney for a brand new 'Syd for short' campaign, which appears uncontroversial so far.
Coachella Brand Houses Are the New Norm… So Who Did It Best in 2026?
Let's dive into the brand houses that brought the most to Coachella 2026.
Fifty Shades of Risk, Inside Affiliate’s Grey Zones
Behind the promise of performance lies a complex web of risk. From opaque sub-networks to questionable overrides and elusive compliance practices, affiliate marketing, despite its accountability, still harbours grey areas that threaten brand safety and program integrity....
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Best Use of Retail Media – Rakuten Advertising, Coles Liquor Group & Cashrewards
Rakuten Advertising Website | LinkedIn 0:00 /0:10 1× The Perfect Pairing: Rakuten Advertising, Coles Liquor Group & Cashrewards Bring Affiliate to Retail Media In a groundbreaking fusion of retail media and affiliate marketing, Rakuten Advertising, Coles Liquor Group, and Cashrewards introduced "The Perfect Pairing" campaign. Emulating the...
Best Initiative or Partnership for Good – PHD, Kepler & HSBC UK
PHD & Kepler Website | LinkedIn PHD & Kepler: HSBC UK’s Safe Spaces Partnership for People Experiencing Financial Abuse HSBC UK, in collaboration with PHD and Kepler, embarked on a noble and fruitful partnership to address financial abuse. Through Hestia’s UK Says No More initiative, HSBC UK branches were...
Best Use of Paid Social – PHD & Volkswagen
PHD Website | LinkedIn 0:00 /0:15 1× Using the ‘Force’ to Create Buzz for the VW ID. Buzz In the competitive landscape of electric vehicles, Volkswagen embarked on a groundbreaking challenge: to launch their new ID. Buzz vehicle amidst intense market noise. Partnering with Disney and Star Wars, PHD...
Best Use of Paid Search – Oban International and Big Bus Tours
Oban International Website | LinkedIn 0:00 /0:10 1× Oban International and Big Bus Tours - Building Back Better Post Covid In the face of the pandemic, Oban International and Big Bus Tours orchestrated a remarkable campaign, solidifying their status as industry leaders. Their triumph stems from a three-pronged paid...
Suzanna Chaplin: Framing the Path Forward for Female Leaders at The Voicebox
The ‘Female Leaders' session at PI LIVE Europe inspired discussions on gender equality and a commitment to action for a more equitable future in the partnership marketing space.
Best Use of Content Commerce – Rakuten Advertising & TRENDii
Rakuten Advertising Website | LinkedIn 0:00 /0:10 1× Rakuten Advertising & TRENDii Take On Affiliate & Content With AI Rakuten Advertising and TRENDii redefined the potential of content commerce with their innovative use of AI technology. Harnessing the power of AI, TRENDii delivers contextual ads on content sites, matching...
