Nish O’Connor joined talent agency, Sixteenth, almost three years ago after previously working in advertising sales. Having always had an interest in the influencer space, Nish is excited that she was able to make a career out of her passion.
For the switched-on consumer, sharing a rainbow flag or posting a black square on Instagram to show that your company supports minority communities is not enough, and recognition and
Coinciding with the pandemic-driven spike in interest, Pinterest has branched out into short-form video. Pinterest recently launched Idea Pins, which resemble the ‘Stories’ feature that users are familiar
A year ago, if you asked someone walking down the street if they’d heard about the metaverse, they’d have probably told you no. Google’s search trends show
First, we had mail-order catalogues, then came teleshopping, finally, we achieved full-scale online shops and the evolution of commerce seemed complete – we had achieved peak retail convenience.
Not
Beckii Flint co-founded boutique influencer marketing agency Pepper Studio in 2019 after experiencing life at an influencer tech start up, and having gained her own experience as an influencer herself.
Influencer marketing strategies are now implemented far and wide by brands who want to push their product or service far and wide to engage, entertain, and turn casual consumers into loyal customers. Swedish razor brand, Estrid, are amongst those thriving in the influencer marketing space.
As with all such tools, your successful adoption is dependent upon choosing the most appropriate ways to leverage it. This isn’t something you can do effectively without a firm
In the final installment of our CEO series, we’re so pleased to bring you insight from impact.com CEO David A. Yovanno. In truly great style, his answers round off the series with a hugely positive look towards 2022 and beyond.
With less than a month until the early bird deadline and six weeks until entries close completely for this year’s Influencer Marketing Awards, we wanted to revisit some of
