The journey of beauty content creator to founder of a beauty brand is one that we are becoming ever more familiar with. Your audience loves your content, so they're sure to love your product too!
Influencer campaigns are no longer just a ‘bit on the side’ for marketers. In fact, influencer partnerships can drive huge value for your brand. If you haven’t already, it’s time to consider integrating influencers into your partnership programme.
No matter the size of your business, you should be marketing on social media. But which social platform you decide to focus your activations on depends on a multitude of factors.
Neve Fear-Smith and Sol Wilkinson talk with the content creator couple to learn more about their personal influences, professional influences, and goals for the future.
When you allow millions of people into your daily life, there can be a severe lack of privacy, even when you’re controlling the content. Thankfully, there are ways you can protect your mental health while connecting to your audience.
OnlyFans enters the world of comedy with its latest creative fund.
It marks another step from the platform to ever so slightly distance itself from its NSFW reputation.
But why is OnlyFans seeking a re-brand, and is it even possible?
September saw big changes in the social space, with Instagram scaling back its shopping features, Snapchat launching its web platform, and Meta's introduction of its Facebook Reels API. As the end of the year quickly approaches, it’s during this time that we can take a look at the industry's highs a
Influencer marketing is a booming business. In fact, according to studies, it’s expanding to be a $16.4 billion industry.
In 2022 and beyond there are so many ways
The Metaverse. It’s been one of the hottest buzzwords in the influencer marketing space for the past year, but if we take a moment to pause, how much weight does it really hold? Big things were predicted for influencer marketing in the Metaverse, but have they come to fruition?
A brand lift study is essentially an effort in collecting behavioural data that measures the impact of marketing activities over time.
On paper, it’s pretty simple, just create a
