As the affiliate industry evolves, advertisers are increasingly working with a broader range of partner types, including non-traditional partners. Buy Now Pay Later partners such as Klarna and Zilch,
When Amy Pohl started making TikTok videos during the 2020 lockdown for a bit of fun, she had no idea that it would soon become her career. Now, Amy says she would not be where she is without the support of her loyal followers.
The benefits of brand to brand partnerships are obvious. They are the perfect way to leverage individual brands’ channels and audiences to increase awareness, engagement and sales for both parties in a way not rivalled by other strategies.
The past year has been huge for the affiliate marketing industry, and Awin has been a company at the centre of a lot of this success. With Adam Ross having taken over as CEO in 2021, he is leading the network in its quest towards a more successful, diverse and inclusive space.
Social media users are spending an average of three hours a day scrolling through their newsfeeds. For a huge number of brands out there, this is where your consumers are
Data serves as a key factor for successful business functioning. However, advancements in information technology, which came to the scene during the last decade, have drastically reduced control over it.
After a restful holiday break in December, we’re excited to look at some of the big changes and progressions that the influencer marketing space has undertaken already this year. Today we take a look at the latest social platform updates and some exciting new hires within the industry.
In our increasingly popular channel, the need for talent is paramount, especially considering the conversations taking place surrounding the convergence of affiliate and wider partner marketing.
After spending over two decades in marketing, I’ve noticed the high-level methodology and goals in the industry haven’t changed. The work continues to require a sharp eye
The major AR shopping upgrade includes a simplified, more useful AR try-on shopping feature for Snapchat users. New Lens Product cards will allow users to quickly see product info
Taking place on 27th April 2022, the Influencer Marketing Show New York will be a first-of-its-kind event tailored towards brands who want to navigate the intricacies of
Living your whole life in the glare of the public eye is no easy task, especially for those successful enough to make it their full-time job and primary source
